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Tourism and Disability
This book addresses existing challenges and opportunities related to tourism for people with disabilities. A niche market that is largely underdeveloped, its potentials are also often underestimated. It examines the strategies, policies, and initiatives – at regional, national, and international levels – to foster the development of accessible tourism for people with disabilities. It does so by examining the different social, cultural, legal, and information/interactive barriers that represent important constraints to welfare, inclusion, integration, and promotion of civil rights, which bring difficulties and detriment to tourists with disabilities. Additionally, the book analyzes the ch...
An Introduction to Island Studies
Island Studies can be deceptively challenging and rewarding for an undergraduate student. Islands can be many things: nations, tourist destinations, quarantine stations, billionaire baubles, metaphors. The study of islands offers a way to take this 'bewildering variety' and to use it as a lens and a tool to better understand our own world of islands. An Introduction to Island Studies is an approachable look at this interdisciplinary field - from the islands as biodiversity hotspots, their settlement, human migration and occupation through to the place of islands in the popular imagination. Featuring geopolitical, social and economic frameworks, James Randall gives a bottom-up guide to this m...
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy—innovation, customer satisfaction, and sustainability—and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Digitally Supported Innovation
This book provides a broad overview of Information and Communication Technology (ICT)-supported innovation both on an evidence-based level, a theoretical and a methodological level. It presents multi-disciplinary perspectives on organizational innovation in enterprises and the public sector, and on the ubiquitous social media-based user innovations. The book especially highlights innovation in knowledge work and human-computer interaction, innovation of and in socio-technical systems, and user-based innovation in public services. It draws upon evidence from various areas of application, including innovative mobility and the factories of the future. The studies presented here will be helpful both for innovation scholars and practitioners in industry – as well as innovators at large – in their current and future studies and undertakings.
Tourism Research in Ibero-America
This comprehensive volume includes new contributions in research by Ibero-American specialists in tourism analysis. The chapters deal with outstanding areas of interest at the level of tourism research, both from the professional and academic perspectives in the Ibero-American region. The content spreads along a number of varied topics like the urban destination planning from an architectural point of view, the creation of new magic villages in Mexico, the management of natural and wildlife areas, and a new focus on the blue growth strategy from a circular economy ́s perspective. There are chapters that provide new insights on cruise passengers profiling and discuss new methodologies to com...
Geopolitics and Strategic Management in the Global Economy
As the world continues to evolve, globalization remains a key topic area among scholars and practitioners across disciplines and industries. It is essential for managers to stay informed and look out for potential threats that can negatively affect global operations. Geopolitics and Strategic Management in the Global Economy is a pivotal reference publication featuring the latest scholarly research on an international view of the challenges and opportunities organizations face in the global marketplace. Including coverage on a broad range of topics such as firm competitiveness, project management, and social capital, this book is ideally designed for academicians, researchers, students, and managers seeking current research on best ways to handle international management issues.
Smart Organizations and Smart Artifacts
This book offers a multidisciplinary strategy for finding new and more effective human-computer interaction approaches, in particular from a socio-technical perspective, that facilitate the exploration and exploitation of benefits that information technologies (IT) offer organizations. Though the relationship between IT and organizations is certainly very strong, it is also one of the greatest obstacles to securing benefits from their interaction. The participation of organizational users in the planning and design stages of IT interfaces is the main area of human-computer interaction, where a wealth of contributions are positively enriching both the academic and management discussions. Thus...
