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The Expert in the Next Office
As organizations increasingly depend on electronic information, the lack of systematic training on effective operations and security principles is causing chaos. Stories of data loss, data corruption, fraud, interruptions of service, and poor system design continue to flood our news. This book reviews fundamental concepts and practical recommendations for operations and security managers and staff. The guidelines are based on the author’s 40 years of experience in these areas. The text is written in simple English with references for all factual assertions so that readers can explore topics in greater detail.
Social Media Marketing
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
The Alcalde
As the magazine of the Texas Exes, The Alcalde has united alumni and friends of The University of Texas at Austin for nearly 100 years. The Alcalde serves as an intellectual crossroads where UT's luminaries - artists, engineers, executives, musicians, attorneys, journalists, lawmakers, and professors among them - meet bimonthly to exchange ideas. Its pages also offer a place for Texas Exes to swap stories and share memories of Austin and their alma mater. The magazine's unique name is Spanish for "mayor" or "chief magistrate"; the nickname of the governor who signed UT into existence was "The Old Alcalde."
Making it Happen
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Cruising World
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Listening in Everyday Life
This book addresses the role listening plays in our personal and professional lives, and provides steps we can take to strengthen our own listening skills. Each chapter was written specifically for this book with the intention of introducing the reader to the major theories that affect the processes of listening, and to the impact of listening behavior on our own ability to be effective communicators. Contents: Forward, Ralph Nichols; Preface, Deborah Borisoff and Michael Purdy; Introduction: Why Listening? Deborah Borisoff and Michael Purdy; PART I: Processes and Contexts of Listening; What is Listening?, Michael Purdy; Intrapersonal and Interpersonal Listening: Self Listening and Conscious...
The Nonprofit Manager's Resource Directory
A newly revised and updated edition of the ultimate resource for nonprofit managers If you're a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to complicated questions. The Nonprofit Manager's Resource Directory, Second Edition provides instant answers to all your questions concerning nonprofit-oriented product and service providers, Internet sites, funding sources, publications, support and advocacy groups, and much more. If you need help finding volunteers, understanding new legislation, or writing grant proposals, help has arrived. This new, updated edition features expanded coverage of important issues and even more answers to all your n...
Information Systems and Technology for the Noninformation Systems Executive
Thirty years ago, computers seemed more science fiction than business fact. Today we have e-commerce, e-marketing, computerized scheduling, manufacturing, and a whole new field called information technology. Computers now have applications for every facet of your business. Information Systems and Technology for the Non-Information Systems Executive explores the practical and efficient use of computer technology-both software and hardware-for all types of business applications. In a simple and reader friendly style Shim presents information on data bases, networking, and telecommunications. He explains popular accounting, tax, finance, management, manufacturing, and marketing software-making ...
