Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Promotion and Marketing Communications
This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.
A New Era of Consumer Behavior
The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Consumer Behavior and Marketing
This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.
Open and Equal Access for Learning in School Management
This book encapsulates four sections about open and equal access for learning in school management. The first section is related to school management and leadership. Second section of the book gives insight on school culture. Third section of the book underlines the importance of open learning. Latest section of the book covers the importance of equal acess and learning in curriculum, environment, gender, youth. I have a firm belief that authors can find great insights on open and equal access for learning from different reflections and researches of chapters.
Proceedings of IAC 2023 in Budapest
International Academic Conferences: - Teaching, Learning and E-learning (IAC-TLEl) - Management, Economics and Marketing (IAC-MEM) - Transport, Logistics, Tourism and Sport Science (IAC-TLTS)
After Communism
Freed from direct political constraints, many sociologists from former Communist countries have sought to maintain a clear distinction between research and politics through an attachment to objectivity, conceptual clarity and methodological rigour. Yet they have often sidestepped the critique of epistemological certainties which has become orthodoxy in much 'Western' thinking, and which has implicated sociology in the very structures of power it describes. This collection of writings, based on the 2002 Critical Sociology Conference held at Tbilisi State University in Georgia, was produced by sociologists working as members of or visitors to post-Communist states. As such, it reflects the ten...
Large Scale and Big Data
Large Scale and Big Data: Processing and Management provides readers with a central source of reference on the data management techniques currently available for large-scale data processing. Presenting chapters written by leading researchers, academics, and practitioners, it addresses the fundamental challenges associated with Big Data processing tools and techniques across a range of computing environments. The book begins by discussing the basic concepts and tools of large-scale Big Data processing and cloud computing. It also provides an overview of different programming models and cloud-based deployment models. The book’s second section examines the usage of advanced Big Data processin...
Büyüyen kapsayıcı piyasalar
Growing Inclusive Markets “Social Entrepreneurship Cases in Turkey”, which investigates successful examples of social entrepreneurship from Turkey, came out in July 2012 by the Istanbul Bilgi University Publications. This book is a first in terms of various aspects. It is the first publication of IICPSD, the first research of UNDP in Turkey on social entrepreneurship in Turkey, and the first thematic research conducted through applying the case-writeshop as the method, which is another prominent characteristic of the study. The study was conducted in scope of the Memorandum of Understanding signed in February 2011 between the Istanbul Bilgi University and Growing Inclusive Markets in Sou...
Turkish-Greek Relations
The causes of the current Greek-Turkish rapprochement progress are explored in this book in relation both to the international environment, which is increasingly conducive to this progress, and significant domestic changes.
