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Brand Meaning Management
Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.
Bulletin
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Sir Victor's Choice
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Sir Victor's Choice
Reprint of the original, first published in 1867.
From Witblits to Vuvuzelas: Marketing in the New South Africa
In From Witblits to Vuvuzelas, Dale Hefer, founding director of the Chillibush Group of Companies, shares a wealth of advice with South African marketers in the New South Africa. In a rapidly evolving industry, new and innovative ways of understanding target markets, objectives and go-to market opportunities are required. For this reason, the book dispels popular myths about which part of the population makes up the ‘main market’, provides novel guidelines based on the author’s years of experience with clients and incorporates invaluable insight from local marketing legends. Personal anecdotes illustrate key concepts, while the main focus of the book is on our diverse culture and the challenges and pitfalls that marketers encounter in this country. Informative, witty and accessible, From Witblits to Vuvuzelas is an essential tool for anyone in the marketing industry or for those who want to enter the world of marketing.
Billboard
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
In Numbers
Edited by Andrew Roth, Philip Aarons. Text by Clive Phillpot, Neville Wakefield, Nancy Princenthal, William S. Wilson.
