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Sorry Spock, Emotions Drive Business
Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?” Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.
Manchester United Friendlies
This book is a compilation of all the traced results, lineups and scorers of Manchester United's friendly games from 1880 onward. It also has a full Lancashire Senior Cup and Manchester Senior Cup results and goalscorers record, in addition to all the traced lineups from these competitions.
American Hereford Record and Hereford Herd Book
Brief history of Hereford cattle: v. 1, p. 359-375.
The Charles W. Morgan
A biography of the wooden sailing whaleship The Charles W. Morgan, now a National Historic Landmark housed at Mystic Seaport.
European Entries
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