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Habitual Entrepreneurs
Habitual Entrepreneurs examines the scale of habitual entrepreneurship and uses insights from human capital theory and cognitive theories to present a theoretical case for distinguishing between different types of entrepreneurs with reference to their prior business ownership experience.
Handbook of the Economics of Innovation
Economists examine the genesis of technological change and the ways we commercialize and diffuse it. The economics of property rights and patents, in addition to industry applications, are also surveyed through literature reviews and predictions about fruitful research directions. Two volumes, available as a set or sold separately - Expert articles consider the best ways to establish optimal incentives in technological progress - Science and innovation, both their theories and applications, are examined at the intersections of the marketplace, policy, and social welfare - Economists are only part of an audience that includes attorneys, educators, and anyone involved in new technologies
Open Strategy
How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open ...
The Multichannel Challenge
While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield's world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy.
Marketing Plans
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step–by–step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands–on guide to implementing every single concept included in the text. New chapters and content include: A ‘Does it Work’ feature throughout demonstrating examples of real successes using the processes in the book More substantial coverage of consumer behaviour to balance the book’s focus with B2B planning Digital techniques and practices brought fully up to date Also includes a comprehensive online Tutors’ Guide and Market2Win Simulator for those who teach marketing strategy
Business and Economics Research Directory
A comprehensive guide providing information on major research institutions concerned with business and economics throughout the world. The first section consists of an exhaustive directory of institutes listed alphabetically according to country. Where applicable, each entry contains details of name, address, telephone, fax and e-mail numbers, principal officers, date of foundation, activities, and publications. Entries are cross- referenced to the periodicals in the publications section. The second section lists periodicals and journals that publish the results of research into business and economics, or which are widely used in such research. Entry details include name, address, telephone, fax and e-mail, editor, publisher, date of foundation, subject of coverage, frequency, and circulation. Distributed by Gale Research. Annotation copyright by Book News, Inc., Portland, OR
Innovation Analytics: Tools For Competitive Advantage
Innovation analytics is an emerging paradigm that integrates information/knowledge, analytics, digital twins and artificial intelligence to support and manage the entire lifecycle of a product and process from inception, through engineering design and manufacture, to service and disposal of manufactured products. Innovation analytics is set to become an integral part of the innovation lifecycle to help make smart, agile decisions and accelerate business growth.Innovation Analytics: Tools for Competitive Advantage provides a comprehensive overview of the challenges and opportunities behind the latest research surrounding technological advances driving innovation analytics; the transition of a...
Managing the Transition to IFRS-Based Financial Reporting
The one-stop guide to transitioning to IFRS financial reporting The International Financial Reporting Standards (IFRS) have already been adopted in Europe, and plans are in place to transition to IFRS reporting in the UK, India, Japan, and other major economies. The US is deliberating the nature of its convergence with IFRS and US entities will need to understand the implications of transition. This means all finance managers and financial controllers will be responsible, not only for understanding IFRS, but for making the transition and dealing with implications. Managing the Transition to IFRS-Based Financial Reporting is a one-stop resource for navigating this major change. Case studies a...
The Sociology of Disruption, Disaster and Social Change
Hendrik Vollmer explores how disruption triggers social change, refocusing members of a collective on matters of membership, status and coalition.
