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Beyond the price jungle
"Beyond the Price Jungle": An essential compass in the complex world of modern marketing. In an era of standardization and fierce competition, how can you stand out from the crowd and create true distinctive value for your brand? "Beyond the Price Jungle" is not just a book, it's a journey. A path that guides you through the pitfalls of the marketing jungle, helping you find your unique way out. The authors share unmistakable strategies and tactics to make a difference in today's market. With a foreword by Prof. Evan Kubicek, Eastern Illinois University and afterword by Stefania Pertusi, Vice President Global Product and Portfolio Management, Tetra Pak, this book is set to become your trusted manual for successfully navigating the turbulent ocean of business. The book introduces the concept and process of Marketing Distinguo, awarded at the DES in Madrid as one of the top three marketing innovations globally in 2019. On Marketing Distinguo, Philip Kotler stated: "Finally, a clear and simple process to achieve the essence of marketing: differentiation." Don't get trapped in the price jungle. Get your copy now and start your journey towards true differentiation.
A Life Inside
In the mid 1980s Erwin James was sentenced to life imprisonment. Over recent years, he has written powerfully about prison life for the Guardian. James writes candidly about learning the who, what, why and when of the prison world.
Questa non è trasformazione digitale
Questo articolo si propone di sfatare i comuni malintesi che circondano il concetto di trasformazione digitale, offrendo una visione approfondita di cosa essa non sia. Attraverso una struttura ben organizzata, l'articolo esplora le aree chiave di fraintendimento, come la percezione errata della trasformazione digitale come mera adozione tecnologica o come obiettivo a breve termine, sottolineando invece l'importanza di un cambio culturale, strategico e organizzativo. Include inoltre suggerimenti pratici per navigare con successo nell'era digitale, sottolineando l'importanza di un approccio critico e personalizzato. L'articolo è arricchito da esempi concreti e consigli su letture in italiano utili per chi desidera approfondire ulteriormente l'argomento.
Strategie web per i mercati esteri
Avviare un progetto di internazionalizzazione di un'azienda implica l'attuazione di metodologie complesse che necessitano un'attenta pianificazione delle attività e dell'impiego delle risorse umane, nonché investimenti di rilievo (export manager, ufficio estero, contabilità ecc.). Le dimensioni di fatturato, l'organico aziendale o la scarsa liquidità a disposizione sono fattori che costituiscono un serio ostacolo alla possibilità di sviluppare rapporti economici duraturi con l'estero. Tali fattori finiscono spesso per precludere buone prospettive di espansione per l'impresa; in alcuni casi arrivano a escludere a priori le opportunità di apertura verso i mercati esteri. I social media e gli altri canali di comunicazione web possono essere invece la risposta per superare tali gap. Questa guida pratica, arricchita dai casi di studio di alcune PMI italiane, offre le competenze e gli strumenti utili a definire una strategia di comunicazione web per l'internazionalizzazione e per incrementare il commercio con l'estero, scavalcando le difficoltà e condividendo strategie, obiettivi e risorse.
Bulletin
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Shadowrun Legends: Fade to Black
HONOR. LOYALTY. REP. In 2055, Newark is an over-crowded urban nightmare populated by hordes of SINless indigents. Millions live in abject poverty. Violence is rampant. Brutal gangs and vicious criminals control many sections of the city like feudal lords. Amid this harrowing landscape, Rico gathers his team: Shank, Thorvin, Piper, and the eccentric shaman known as Bandit. The job is to free a man from a corporate contract that is the moral equivalent of slavery, but that is only the beginning. The runners' diverse skills and talents are swiftly put to the test. Rico's challenge is to keep the team alive as they sort through a maze of corporate intrigue and misdirection, but without discarding honor, for without honor a man is nothing. Honor alone distinguishes a man from the ravaging dogs that fill the streets, and as the runners soon learn, the price of honor is high.
Bulletin
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Exam Questions and Answers
This is one of the most popular books we have ever published. It consists of over 200 simulated examination questions covering every aspect of architecture and is arranged alphabetically by subject. The questions are presented in the multiple-choice format, and a complete explanation and analysis of each answer is included. Also included are a discussion of question types, exam strategy, and other helpful information.
Export Manager
In the complexity of the current economic context, exports represent the only path that allows Italian SMEs to grow and thrive in the medium to long term. However, the international markets in which they operate are increasingly complex and competitive, and unlike local markets, they are complicated by the presence of barriers and peculiarities related to sales and after-sales management. In this scenario, the Export Manager is a crucial figure in enabling companies to initiate, develop, and man-age the export of goods and services, and more generally, to activate the internationalization process. In this perspective, the book represents a true guidebook for a profession on the rise. From co...
