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Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
The Act of Living
The Act of Living explores the relation between development and marginality in Ethiopia, one of the fastest growing economies in Africa. Replete with richly depicted characters and multi-layered narratives on history, everyday life and visions of the future, Marco Di Nunzio's ethnography of hustling and street life is an investigation of what is to live, hope and act in the face of the failing promises of development and change. Di Nunzio follows the life trajectories of two men, "Haile" and "Ibrahim," as they grow up in the Ethiopian capital Addis Ababa, enter street life to get by, and turn to the city's expanding economies of work and entrepreneurship to search for a better life. Apparent...
Welcome to HorrorLand
Information and trivia about Horrorland, the series written by R.L. Stine. Also includes things to do for Halloween.
New Libraries in Old Buildings
This book focuses on difficulties and opportunities in revitalization of old, derelict or abandoned buildings into a library and investigates the transformation of buildings which originally had a different purpose. The publication shows worldwide best practice examples from different types of libraries in historic environments, both urban and rural, while maintaining a focus on sustainability concerning the architecture and interior design.
Burning Book
Jessica Bruderis a reporter for theOregonian.Her writing has also appeared in theNew York Times,theWashington Post,and theNew York Observer.She lives in Portland, Oregon.
Theatre and Performance in Digital Culture
Theatre and Performance in Digital Culture examines the recent history of advanced technologies, including new media, virtual environments, weapons systems and medical innovation, and considers how theatre, performance and culture at large have evolved within those systems. The book examines the two Iraq wars, 9/11 and the War on Terror through the lens of performance studies, and, drawing on the writings of Giorgio Agamben, Alain Badiou and Martin Heidegger, alongside the dramas of Beckett, Genet and Shakespeare, and the theatre of the Kantor, Foreman, Socíetas Raffaello Sanzio and the Wooster Group, the book positions theatre and performance in technoculture and articulates the processes of aesthetics, metaphysics and politics. This wide-ranging study reflects on how the theatre and performance have been challenged and extended within these new cultural phenomena.
