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This textbook brings together both new and traditional research methods in Human Computer Interaction (HCI). Research methods include interviews and observations, ethnography, grounded theory and analysis of digital traces of behavior. Readers will gain an understanding of the type of knowledge each method provides, its disciplinary roots and how each contributes to understanding users, user behavior and the context of use. The background context, clear explanations and sample exercises make this an ideal textbook for graduate students, as well as a valuable reference for researchers and practitioners. 'It is an impressive collection in terms of the level of detail and variety.' (M. Sasikumar, ACM Computing Reviews #CR144066)
Publisher description.
The huge success of personal computing technologies has brought astonishing benefits to individuals, families, communities, businesses, and government, transforming human life, largely for the better. These democratizing transformations happened because a small group of researchers saw the opportunities to convert sophisticated computational tools into appealing personal devices offering valued services by way of easy-to-use interfaces. Along the way, there were challenges to their agenda of human-centered design by: (1) traditional computer scientists who were focused on computation rather than people-oriented services and (2) those who sought to build anthropomorphic agents or robots based...
Designing Interaction, first published in 1991, presents a broadbased and fundamental re-examination of human-computer interaction as a practical and scientific endeavor. The chapters in this well-integrated, tightly focused book are by psychologists and computer scientists in industry and academia, who examine the relationship between contemporary psychology and human-computer interaction. HCI seeks to produce user interfaces that facilitate and enrich human motivation, action and experience; but to do so deliberately it must also incorporate means of understanding user interfaces in human terms - the province of psychology. Conversely, the design and use of computing equipment provides psychologists with a diverse and challenging empirical field in which to assess their theories and methodologies.
Presents a collection of articles on human-computer interaction, covering such topics as applications, methods, hardware, and computers and society.
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Among all information systems that are nowadays available, web sites are definitely the ones having the widest potential audience and the most significant impact on the everyday life of people. Web sites contribute largely to the information society: they provide visitors with a large array of services and information and allow them to perform various tasks without prior assumptions about their computer literacy. Web sites are assumed to be accessible and usable to the widest possible audience. Consequently, usability has been recognized as a critical success factor for web sites of every kind. Beyond this universal recognition, usability still remains a notion that is hard to grasp. Summati...
This book presents a groundbreaking approach to interaction design for complex problem solving applications.
Rae Earnshawand John A. Vince --_. . _----- 1 Introduction The USPresident's Information Technology Advisory Committee (PITAC)recently advised the US Senate of the strategic importance of investing in IT for the 21st century, particularlyin the areas of software,human-computer interaction, scalable information infrastructure, high-end computing and socioeconomic issues [1]. Research frontiers ofhuman-computer interaction include the desire that interac tion be more centered around human needs and capabilities, and that the human environment be considered in virtual environments and in other contextual infor mation-processing activities. The overall goal is to make users more effective in their information or communication tasks by reducing learning times, speeding performance, lowering error rates, facilitating retention and increasing subjective satisfaction. Improved designs can dramatically increase effectiveness for users, who range from novices to experts and who have diverse cultures with varying educational backgrounds. Their lives could be made more satisfying, their work safer, their learning easier and their health better.
This volume presents the proceedings of ECSCW 2013, the 13th European Conference on Computer Supported Cooperative Work. Each conference offers an occasion to critically review our research field, which has been multidisciplinary and committed to high scientific standards, both theoretical and methodological, from its beginning. The papers this year focus on work and the enterprise as well as on the challenges of involving citizens, patients, etc. into collaborative settings. The papers embrace new theories, and discuss known ones. They contribute to the discussions on the blurring boundaries between home and work and on the ways we think about and study work. They introduce recent and emergent technologies, and study known social and collaborative technologies. With contributions from all over the world, the papers in interesting ways help focus on the European perspective in our community. The 15 papers selected for this conference deal with and reflect the lively debate currently ongoing in our field of research.