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Sponsorship in Marketing
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation o...
Organizational Systematics
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1982.
Man Makes the City
This book provides a well-illustrated and readable overview of the urban development phenomenon, and is suitable for the sophomore student and the general reader.
The Routledge Handbook of Indian Buddhist Philosophy
The Routledge Handbook of Indian Buddhist Philosophy is the first scholarly reference volume to highlight the diversity and individuality of a large number of the most influential philosophers to have contributed to the evolution of Buddhist thought in India. By placing the author at the center of inquiry, the volume highlights the often unrecognized innovation and multiplicity of India’s Buddhist thinkers, whose unique contributions are commonly subsumed in more general doctrinal presentations of philosophical schools. Here, instead, the reader is invited to explore the works and ideas of India’s most important Buddhist philosophers in a manner that takes seriously the weight of their p...
Abnormal Chromosomes
Explore the past, present, and future of cancer cytogenetics In Abnormal Chromosomes: The Past, Present, and Future of Cancer Cytogenetics, globally renowned researchers Drs. Sverre Heim and Felix Mitelman deliver a state-of-the-art review of how cancer cytogenetic analyses have contributed to an improved understanding of tumorigenesis as well as to the diagnosis and treatment of cancer patients. The book also discusses how cytogenetics – the study of chromosomes - meets, interacts with, and cross-fertilizes other investigative technologies, including molecular somatic cell genetics. The book provides an impetus to think more deeply about the role chromosomes, and their abnormalities, play...
Real Legends Were Born in June 1963
Vintage Birthday Notebook Are you looking for an outstanding birthday present? Then this great notebook is just for you. It has 100 lined pages and is suitable for many occasions in school, work, and leisure. Whether on the road or at home, everyone has things to write down. A great gift idea for an anniversary or just in between for a loved one. Properties: 100 pages white lined pages Numbered pages Size 6x9 Inches Softcover matt For design variants just click on the author's name above.
Supply Chain Management
Supply chain management, rapidly-advancing and growing ever more important in the global business climate, requires an intense understanding of both underlying principles and practical techniques. Including both a broad overview of supply chain management and real-world examples of SCM in companies ranging from small to large, this book provides students with both the foundational material required to understand the subject matter and practical tips that demonstrate how the latest techniques are being applied. Spanning functional boundaries, this well-regarded book is now in its second edition and has quickly become a standard course text at many universities. This newest edition continues to provide a balanced, integrative, and business-oriented viewpoint of the material, and deeply explores how SCM is intertwined with other organizational functions. New material has been added to address the importance of big data analytics in SCM, as well as other technological advances such as 3-D printing, cloud computing, machine learning, driverless vehicles, the Internet of Things, RFID, and others.
