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Please note: This is a companion version & not the original book. Sample Book Insights: #1 The case method is a new approach to learning that you may encounter in business school. It is a dynamic, unpredictable classroom where students discuss and disagree with each other about cases. The professor doesn’t lay out the correct response to the case, because you have to learn how to think. #2 The lecture method is a great way to learn a lot of information in a short time. However, it can’t teach you how to think, and it can’t prepare you for the real world. #3 The case method is a new approach to learning that you may encounter in business school. It is a dynamic, unpredictable classroom where students discuss and disagree with each other about cases. The professor doesn’t lay out the correct response to the case, because you have to learn how to think. #4 MBA students have told me that there is a secret to the case method that some people get and some don't. If you get it, you do well; if you don’t, you scrape by as best you can.
If you've enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. This text presents a potent approach for analysing, discussing, and writing about cases.
The guide all MBAs and exec ed students need. If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.
Dorchester annexed to Boston, Jan. 3, 1870; Roxbury annexed to Boston, Jan. 5, 1868.
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