Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Good Business
Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.
Managing the Older Worker
Your organization needs older workers more than ever: They transfer knowledge between generations, transmit your company's values to new hires, make excellent mentors for younger employees, and provide a "just in time" workforce for special projects. Yet more of these workers are reporting to people younger than they are. This presents unfamiliar challenges that--if ignored--can prevent you from attracting, retaining, and engaging older employees. In Managing the Older Worker, Peter Cappelli and William Novelli explain how companies and younger managers can maximize the value provided by older workers. The key? Recognize that boomers' needs differ from younger generations - and adapt your ma...
From the Sandbox to the Corner Office
Real-world executives reveal how their early experiences have helped them become the best in business, and beyond How were they raised? What mistakes did they make along the way? What were the adversities they faced? These are just a sampling of key questions top leaders answer in From the Sandbox to the Corner Office. Many of them were spanked as children, including Time Warner's CEO whose parents used a switch from a tree. Others faced major obstacles, such as Ameritrade's CEO who has struggled with stuttering all his life. And many were immigrants who worked their way out of poverty, such as the COO of Cingular who as a young boy came to America from Cuba alone. Based on more than 50 inte...
Formative Research in Social Marketing
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.
More Than Money
This book analyzes the different roles that interest groups play in congressional elections, with supporting material from interviews with Washington insiders.
