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Good Business
Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.
Fifty Plus
In a groundbreaking call to arms, Fifty Plus takes an important look at the seventy-eight million strong American baby boomer revolution. From age 50+ on up, Americans are now refusing to rock away their retirement and are actively changing the face of aging in America. The Boomers are no strangers to the gym, voting booth, online investing sites, or even management of their 401(k)s. They're joining an already on the go group of Americans 50+ who are leaving their mark. Bill Novelli, CEO of AARP, knows firsthand that 50+ Americans are actively seizing the day by: Transforming health care by demanding quality care, lower pharmaceutical costs, and engaging in healthy lifestyles and preventive ...
From the Sandbox to the Corner Office
Real-world executives reveal how their early experiences have helped them become the best in business, and beyond How were they raised? What mistakes did they make along the way? What were the adversities they faced? These are just a sampling of key questions top leaders answer in From the Sandbox to the Corner Office. Many of them were spanked as children, including Time Warner's CEO whose parents used a switch from a tree. Others faced major obstacles, such as Ameritrade's CEO who has struggled with stuttering all his life. And many were immigrants who worked their way out of poverty, such as the COO of Cingular who as a young boy came to America from Cuba alone. Based on more than 50 inte...
More Than Money
This book analyzes the different roles that interest groups play in congressional elections, with supporting material from interviews with Washington insiders.
Managing the Older Worker
Your organization needs older workers more than ever: They transfer knowledge between generations, transmit your company's values to new hires, make excellent mentors for younger employees, and provide a "just in time" workforce for special projects. Yet more of these workers are reporting to people younger than they are. This presents unfamiliar challenges that--if ignored--can prevent you from attracting, retaining, and engaging older employees. In Managing the Older Worker, Peter Cappelli and William Novelli explain how companies and younger managers can maximize the value provided by older workers. The key? Recognize that boomers' needs differ from younger generations - and adapt your ma...
OECD Forum 2002 Forum Highlights
This publication summarises each of the sessions held at OECD Forum 2002.
The New Politics of Old Age Policy
The successor to Robert Hudson's The Future of Age-Based Public Policy, this volume offers a variety of perspectives on these policy issues that directly effect America's aging population -- particularly the relative merits of using chronological age to determine eligibility for government programs.
Social Marketing
The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marke...
