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Good Business
Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.
Good Business
An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career ...
Managing the Older Worker
Your organization needs older workers more than ever: They transfer knowledge between generations, transmit your company's values to new hires, make excellent mentors for younger employees, and provide a "just in time" workforce for special projects. Yet more of these workers are reporting to people younger than they are. This presents unfamiliar challenges that--if ignored--can prevent you from attracting, retaining, and engaging older employees. In Managing the Older Worker, Peter Cappelli and William Novelli explain how companies and younger managers can maximize the value provided by older workers. The key? Recognize that boomers' needs differ from younger generations - and adapt your ma...
Fifty Plus
In a groundbreaking call to arms, Fifty Plus takes an important look at the seventy-eight million strong American baby boomer revolution. From age 50+ on up, Americans are now refusing to rock away their retirement and are actively changing the face of aging in America. The Boomers are no strangers to the gym, voting booth, online investing sites, or even management of their 401(k)s. They're joining an already on the go group of Americans 50+ who are leaving their mark. Bill Novelli, CEO of AARP, knows firsthand that 50+ Americans are actively seizing the day by: Transforming health care by demanding quality care, lower pharmaceutical costs, and engaging in healthy lifestyles and preventive ...
Social Marketing and Social Change
How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehe...
More Than Money
This book analyzes the different roles that interest groups play in congressional elections, with supporting material from interviews with Washington insiders.
Healthy Aging Through the Social Determinants of Health
"This book provides a public health perspective of aging, based on the five social determinants of health. These determinants form the framework for these chapters, as they outline a lifespan approach to healthy aging. This book is for practitioners and public health professionals who work with older adult populations"--
The Future of the Office
The COVID-19 experience : what we can (and can't) learn from it -- Back to the future : how remote work works -- How remote working alters the future of work -- Managing the transition : the importance of planning -- The opportunity : how to make sure we don't miss it -- Conclusion: Looking past our own offices.
Strategic Science Communication
This guidebook is essential reading for all professionals in the field.
The Third Wave
Steve Case, co-founder of America Online (AOL) and one of America's most accomplished entrepreneurs, shares a roadmap for how anyone can succeed in a world of rapidly changing technology. We are entering, he explains, a new paradigm called the "Third Wave" of the Internet. The first wave saw AOL and other companies lay the foundation for consumers to connect to the Internet. The second wave saw companies like Google and Facebook build on top of the Internet to create search and social networking capabilities, while apps like Snapchat and Instagram leverage the smartphone revolution. Now, Case argues, we're entering the Third Wave: a period in which entrepreneurs will vastly transform major "real world" sectors like health, education, transportation, energy, and food-and in the process change the way we live our daily lives.
