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Wimbledon
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The People's Wimbledon
The People's Wimbledon brings you the magic of SW19 in words and pictures. The book combines hundreds of stunning illustrations with memories and anecdotes from players, journalists, broadcasters and fans - from 1877 to the modern day. This book is a 'must' if you've been bitten by the Wimbledon bug.
Strokes of Genius
In the 2008 Wimbledon men's final, Roger Federer and Rafael Nadal played an epic match. Wertheim deconstructs this defining moment in sport, which he calls a four-hour, 48-minute infomercial for everything that is right about tennis.
National Identity, Popular Culture and Everyday Life
The Millennium Dome, Braveheart and Rolls Royce cars. How do cultural icons reproduce and transform a sense of national identity? How does national identity vary across time and space, how is it contested, and what has been the impact of globalization upon national identity and culture?This book examines how national identity is represented, performed, spatialized and materialized through popular culture and in everyday life. National identity is revealed to be inherent in the things we often take for granted - from landscapes and eating habits, to tourism, cinema and music. Our specific experience of car ownership and motoring can enhance a sense of belonging, whilst Hollywood blockbusters and national exhibitions provide contexts for the ongoing, and often contested, process of national identity formation. These and a wealth of other cultural forms and practices are explored, with examples drawn from Scotland, the UK as a whole, India and Mauritius. This book addresses the considerable neglect of popular cultures in recent studies of nationalism and contributes to debates on the relationship between ‘high' and ‘low' culture.
Brand Fans
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Winning Ugly
The tennis classic from Olympic gold medalist and ESPN analyst Brad Gilbert, now featuring a new introduction with tips drawn from the strategies of Roger Federer, Novak Djokovic, Serena Williams, Andy Murray, and more, to help you outthink and outplay your toughest opponents. A former Olympic medalist and now one of ESPN’s most respected analysts, Brad Gilbert shares his timeless tricks and tips, including “some real gems” (Tennis magazine) to help both recreational and professional players improve their game. In the new introduction to this third edition, Gilbert uses his inside access to analyze current stars such as Serena Williams and Rafael Nadal, showing readers how to beat better players without playing better tennis. Written with clarity and wit, this classic combat manual for the tennis court has become the bible of tennis instruction books for countless players worldwide.
501 Critical Reading Questions
Presents five hundred-one critical reading questions to prepare for the SAT I and other tests and includes skill builders on different subject matter such as U.S. history and politics, arts and humanities, health and medicine, literature and music, sports, science, and social studies.
Calcretes
Calcretes are an important component of many ancient fluvial, lacustrine and shallow-marine carbonate sequences, and they are widely developed in many parts of the world at the present time. Calcretes are useful to the earth scientist involved in reconstructing ancient environments, palaeoclimates and palaeographics, and they may also reveal details of soil biota and chemistry. Over the last two decades the journal Sedimentology has published a number of articles on this subject and a compilation of them is presented here. In addition to the five main sections, this volume also includes an introduction to the subject that offers a review of recent work on calcretes. The collection of papers illustrates the range of calcrete occurrences and the great variety of textures and fabrics. This volume is authored and edited by experts and will serve as more than an introduction to the subject for geologists, soil scientists and geographers. If you are a member of the International Association of Sedimentologists, for purchasing details, please see: http://www.iasnet.org/publications/details.asp?code=RP2
Brand Touchpoints
Brand touchpoints are used to reinforce the basic premise of branding, which is to distinguish brands from their competitors and remain memorable, ultimately keeping customers resolute in their allegiance. Information related through brand touchpoints increases brand familiarity, contributes to a brands value, improves attitudes towards a brand, and in general is essential to maintain an ongoing relationship with consumers. Given the role of brand touchpoints, a look at contemporary issues is warranted. Brand Touchpoints is a collection of chapters by academics, practitioners and designers on the current evolution of brand communication. The book looks at existing issues in the marketplace a...
Golf: the Great Ones
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