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Summary: Winkreative is the global design, brand identity, and consulting agency of Tyler Brûlé, the founder of Wallpaper* magazine and Monocle. 'Winkreative Design Stories' is a journey through the history of this agency, which in only a short time has established itself as one of the most sought-after addresses for corporate design and branding in the world. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. Divided into the core themes of Charm, Craft, Intelligence, Clarity, and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative&’s huge diversity of work, revealing the culture of the agency itself.
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Masamichi Katayama's Wonderwall studio combines a truly Asian approach to retail with a global outlook that has resulted in worldwide success and influence. Wonderwall's East meets West approach to retail design has produced influential successes like UNIQLO, the Diesel flagship store, and the futuristic innards of Intersect by Lexus. The design house is based in Tokyo, with a scope and inspiration unbound by geographic borders. The bold unconstrained approach brings conventional visual branding into question and infuses new life into existing concepts. A colorful Asian take on retail design and Katayama's admitted obsession with cuboid forms blend to successfully form design spaces that visually display branding. Wonderwall Case Studies gathers these projects for an inside look at what makes their designs succeed.
張震 隨遇而安的積極人生
This book presents the outcomes of recent endeavors that are expected to foster significant advances in the areas of communication design, fashion design, interior design, and product design, as well as overlapping areas. The fourteen chapters highlight carefully selected contributions presented during the 6th EIMAD conference, held on February 22–23, 2018 at the School of Applied Arts, Campus da Talagueira, in Castelo Branco, Portugal. They report on outstanding advances that offer new theoretical perspectives and practical research directions in design, and which are aimed at fostering communication in a global, digital world, while also addressing key individual and societal needs.
讀大師的書,走大師的路 最具人氣的設計雜誌PPAPER 歷年重量級大師訪談集結 走進45位全球頂尖設計大師的創意世界 台灣最具人氣的設計雜誌Ppaper,至今已滿11歲。 Ppaper開創了另一個不同的典範──為台灣讀者打開國際的視野:在每一集Ppaper中,製作團隊挑選在未來有潛力、時下已造成重大影響、新進的設計大師與新秀,在紙上做一場又一場的精彩對談:打破金氏世界紀錄的荷蘭書籍設計師Irma Boom、全球最知名的女設計師團體Front Design、北京鳥巢的瑞士建築師Herzog & de Meuron、川久保玲的幕後推手Filip Pagowski......本書集結45位國際級大師創作的過程與創意發想的源頭,為讀者們揭開設計大師的祕密創作世界。 《創意大師想什麼?》集結了Ppaper歷年來全球頂尖創意大師的對談過程,唯一一部重量級設計大師們的思考經典。
A much needed textbook taking students through both the theory and practice of both studying and working in the creative industries.
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