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The Wizard of Ads
Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.
Magical Worlds of the Wizard of Ads
The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.
Secret Formulas of the Wizard of Ads
The author of "The Wizard Of Ads" offers guidance for putting advertising principles into action--and shows how to write compelling ad copy, price products and services, and formulate a plan for a small business.
Summary of Roy H. Williams's Secret Formulas of the Wizard of Ads
Please note: This is a companion version & not the original book. Sample Book Insights: #1 Words are the most powerful force there has ever been. They start wars and end them, create love and choke it, bring us to laughter and joy, and tears.
Summary: The Wizard of Ads
The must-read summary of Roy H. Williams' book: "The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires". This complete summary of the ideas from Roy H. Williams' book "The Wizard of Ads" shows that, while technology is changing and advancing dramatically, people’s hearts and motivations aren’t changing at all. In fact, people today are still as predictable as they always have been, and are still subject to the laws of the universe that seem impervious to change. In his book, the author explains that it is therefore possible to predict what will be effective in the future by investigating what has worked in the past. The key lies in thinking, learning and planning around the laws of the advertising universe. This summary will teach you how to apply the laws to your specific situation and offer your product in the right way. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Wizard of Ads" and discover the key to effective advertising that captures the attention of customers.
The Owner's Manual for the Brain
Since the first edition of The Owner's Manual, Dr. Howard has appeared on Oprah , conducted countless seminars and added new topics and 300+ pages of new brain research to the book.
The Wizard of Ads
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Making Ads Work
compilation of the advertising advice of Roy H. Williams as compiled by the managing partner of Wizard of Ads - Australia, Craig Arthur, with witty Australian comments. G'day mate! 80 pagesSoftcover
No Place Like Home Services
Your Dream of a Better Business Begins Here. A wise wizard once said, "A half-hearted strategy is like buying a ticket halfway to Europe." Ouch. But it's true. Small business owners who try marketing without a well-built foundational strategy in place often become distracted. They panic when the wind kicks up, the rusty weathervane screeches, the sirens bellow, and doors start flying off their hinges. In this book, authors Ray Seggern and Monica Ballard share the most common mistakes as well as some cautionary tales about where to invest not just your marketing money, but your energy. And, as with any extraordinary journey, you'll meet some interesting characters along the road.Whether you are just starting out, starting over, or you have lost your way in business because of a cyclone of changes, this book provides the tools and inspiration to find your Emerald City. You might just find that everything and everyone you need is all around you. Get your basket, Dorothy. What's the sense in going halfway?
Be Like Amazon
"Presents the four principles that are the foundation of Amazon.com and its success. The "four pillars" are presented through a dialogue between an older man and a younger man during a road trip.
