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The Global Advertising Regulation Handbook
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. This book is designed to fill this need for students and professionals by taking a thorough and critical view of the process in 21 countries, representing four continents of developed countries.
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