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Strategic Marketing Decision-Making within Japanese and South Korean Companies
This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight t...
Cyber Security Management
Cyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber security in partnership arrangements. The book is unique because it integrates material that is of a highly specialized nature but which can be interpreted by those with a non-specialist background in the area. Indeed, those with a limited knowledge of cyber security will be able to develop a comprehensive understanding of the subject and will be guided into devising and implementing relevant policy, sy...
Strategic Cyber Security Management
This textbook places cyber security management within an organizational and strategic framework, enabling students to develop their knowledge and skills for a future career. The reader will learn to: • evaluate different types of cyber risk • carry out a threat analysis and place cyber threats in order of severity • formulate appropriate cyber security management policy • establish an organization-specific intelligence framework and security culture • devise and implement a cyber security awareness programme • integrate cyber security within an organization’s operating system Learning objectives, chapter summaries and further reading in each chapter provide structure and routes...
Strategic Cyber Security Management
This textbook places cyber security management within an organizational and strategic framework, enabling students to develop their knowledge and skills for a future career. The reader will learn to: - evaluate different types of cyber risk - carry out a threat analysis and place cyber threats in order of severity - formulate appropriate cyber security management policy - establish an organization-specific intelligence framework and security culture - devise and implement a cyber security awareness programme - integrate cyber security within an organization's operating system Learning objectives, chapter summaries and further reading in each chapter provide structure and routes to further in...
Managing Strategic Intelligence: Techniques and Technologies
"This book focuses on environment information scanning and organization-wide support for strategic intelligence. It also provides practical guidance to organizations for developing effective approaches, mechanisms, and systems to scan, refine, and support strategic information provision"--Provided by publisher.
Cyber Security Culture
Focusing on countermeasures against orchestrated cyber-attacks, Cyber Security Culture is research-based and reinforced with insights from experts who do not normally release information into the public arena. It will enable managers of organizations across different industrial sectors and government agencies to better understand how organizational learning and training can be utilized to develop a culture that ultimately protects an organization from attacks. Peter Trim and David Upton believe that the speed and complexity of cyber-attacks demand a different approach to security management, including scenario-based planning and training, to supplement security policies and technical protect...
Cyberconnecting
The ability of organisations to cyberconnect is becoming increasingly important for superior performance. Cyberconnecting: The Three Lenses of Diversity by Dr Priya E. Abraham explains how to establish connections across technological, cultural and social boundaries, mirrored in organisations succeeding in today’s hybrid business world. Some companies create and innovate technology; others use and adopt it; but in the cyberage, both must closely interconnect tech with human behaviour. Face-to-face and cyber-interactions are at the heart of effective work-based relationships, which in turn increase organisational performance. To build these effective business relations, organisations must f...
Cyber Security Management
Cyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber security in partnership arrangements. The book is unique because it integrates material that is of a highly specialized nature but which can be interpreted by those with a non-specialist background in the area. Indeed, those with a limited knowledge of cyber security will be able to develop a comprehensive understanding of the subject and will be guided into devising and implementing relevant policy, sy...
