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This book explores the Olympics as a communications event. In particular, it investigates the role of television in shaping the Games into a global media event. It deals with crucial issues related to media technology.
What drives cities to pursue large-scale events like the Olympic games? Investigating local politics in three U.S. cities-Los Angeles, Atlanta, and Salt Lake City-as they vied for the role of Olympic host, this book provides a narrative of the evolving political economy of modern megaevents.
An exploration of the ways in which modern sports have spread from their Western roots to all corners of the globe. Could this be another form of cultural imperialism?