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Trust and Organizational Resilience
In a turbulent environment, companies face disruptive events and must build organisational resilience in order to thrive. This unique book offers new, cutting-edge research on how trust can build and develop resilience. The authors combine theoretical and empirical perspectives on the two issues of trust and organisational resilience in an environment that is difficult to predict. The authors firstly discuss the challenges the turbulent environment poses before exploring the influence of trust and providing practical case studies on topics such as brand trust, dynamic capabilities and business models. Examples are drawn from high-growth enterprises demonstrating first-hand how organisations that develop trust have survived turbulent conditions. This novel book is the first to combine the two disciplines of trust and resilience and will be a valuable reference for researchers and upper level students of strategic management and crisis management in particular.
Trust and Brand Management
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefits for readers of this book lie in several aspects: knowledge of corporate brand management, brand heritage and related concepts, theoretical and practical foundations of brand management and brand heritage, and empirically supported research on the relationship among brand heritage, brand management practices, antecedents, and outcomes of heritage-based corporate brand management. This book consists of two parts. The first part provides a literature review and theoretical and practical background on brand heritage, its antecedents...
School Effectiveness and Educational Management
This book analyzes educational management in the context of developing effective schools in South-Eastern European countries and situates the discussion within ongoing education debates in EU countries. The book revolves around the specific role and practices of school principals, who are positioned as a nexus of educational management in each school. Presenting innovative research in the field of educational management and effectiveness this volume will be invaluable for a range of education specialists.
Handbook of Research on Virtual Workplaces and the New Nature of Business Practices
"This book compiles authoritative research from scholars worldwide, covering the issues surrounding the influx of information technology to the office environment, from choice and effective use of technologies to necessary participants in the virtual workplace"--Provided by publisher.
Research Handbook of Marketing in Emerging Economies
Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country-specific perspective, shedding light on general topics such as data collection procedure equivalence and marketing accountability, and also exploring various contexts like Central & Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing and retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.
Trust and Digital Transformation in the Public Sector
Digital transformation is a promising way to increase the possibilities and effectiveness of public organizations, but the implementation of digital technologies alone does not bring value. It is vital to convince and motivate people to use new ways of public services delivery and it is necessary to trust both public institutions and new technologies. Digital trust is considered a key determinant of acceptance of digital technologies, leading to their effective use and creation of innovative solutions. However, little is known about creating and using trust as a driving force of digital transformation. In this approach, trust is not only a motivating factor to use digital technologies but al...
National Brands and Global Markets
Between Brexit, efforts to ‘Make America great again’, and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on ‘Made in’ campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of ‘Made in’ can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times ‘Made in’ has been a b...
Trust in Social and Business Relations
In the dynamic landscape of the digital era, where interactions span from the personal touch of face-to-face conversations to the vast, interconnected world of the internet, understanding trust has never been more crucial. Trust in Social and Business Relations: Theory and Practice provides a groundbreaking exploration of the multifaceted nature of trust in our modern society. This insightful book navigates the reader through the intricate web of trust in digital and traditional contexts. Across its four compelling parts, the book examines the evolution of human relations in the digital age, investigates the role of trust in various social and business scenarios, explores the dynamics of tru...
Trust and Supply Chains
This research volume aims at outlining the substantial role of information asymmetry in agri-food chains and how building trust and mitigating this problem could enhance the performance of these chains. The supply chain covers a systemic sequence of linked companies with material and information exchange. Sharing information about capabilities, inventories, and needs is vital to streamline channels, reduce uncertainty, and enhance performance, but economic agents may be reluctant due to opportunism. Information asymmetry can cause problems in quality assurance and distort the supply chain's functioning. Building trust is crucial, and solutions include guarantees, standards, licensing, and hybrid governance. Trust and Supply Chains: Information Asymmetry in the Agri-Food Sector is based on real-world examples and case studies from the agri-food industry (cheese, apples, pasta and bakery, beef, organic products, and more), providing practical solutions to building trust and sharing information. It offers academics, practitioners, and advanced students a comprehensive overview of the various aspects of information asymmetry and trust in agri-food supply chains.
