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Corporate reputation
Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appea...
Purpose-driven Organizations
A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations. This is an Open Access book sponsored by DPMC Spain, UIC Barcelona and Corporate Excellence - Centre for Reputation Leadership
Research Handbook on International Corporate Social Responsibility
Presenting an in-depth look at cutting-edge research, this essential Research Handbook develops the current understanding of corporate social responsibility (CSR) and its implications on an international scale. Including contributions from leading academics, highly-informed practitioners, and non-government organizational managers, it fully conceptualizes the implementation of CSR practices.
La Revolución Inglesa (1638-1656)
La Relación del estado presente de las cosas de Inglaterra escrita por el embajador de Felipe IV en Londres entre los años 1638 y 1656, Don Alonso de Cárdenas, puede ser considerada como una de las primeras y más completas visiones contemporáneas de conjunto sobre la Revolución inglesa. Convertido en testigo privilegiado de todas aquellas vicisitudes merced a sus selectas fuentes de información, Alonso de Cárdenas procede en ella como un auténtico historiador, al no limitarse a relatar simplemente los acontecimientos que se sucedieron en el transcurso de todos aquellos años, sino también a encontrarles una explicación. Haciendo alarde de una perspicacia fuera de lo común, el aut...
The Globe on Paper
How did writing histories of the world change after the discovery of America? Focusing on a set of case studies, this book explores creative works by Renaissance authors who made use of new sources and materials to produce narratives about the globe, working across different cultures and languages.
The Spanish Resurgence, 1713-1748
A major reassessment of Philip V's leadership and what it meant for the modern Spanish state Often dismissed as ineffective, indolent, and dominated by his second wife, Philip V of Spain (1700–1746), the first Bourbon king, was in fact the greatest threat to peace in Europe during his reign. Under his rule, Spain was a dynamic force and expansionist power, especially in the Mediterranean world. Campaigns in Italy and North Africa revitalized Spanish control in the Mediterranean region, and the arrival of the Bourbon dynasty signaled a sharp break from Habsburg attitudes and practices. Challenging long-held understandings of early eighteenth-century Europe and the Atlantic world, Christopher Storrs draws on a rich array of primary documents to trace the political, military, and financial innovations that laid the framework for the modern Spanish state and the coalescence of a national identity. Storrs illuminates the remarkable revival of Spanish power after 1713 and sheds new light on the often underrated king who made Spain’s resurgence possible.
The Alignment Factor
The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication. The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.
Spanning Silos
Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's survival. As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today's marketplace. It's up to chief marketing officers to break down silo walls to foster cooperation and synergy. This isn't easy: silo teams guard their autonomy vigorously. As proof of their power, consider the fact that the average CMO tenure is just twenty-three months. How to proceed? ...
Dissimulation and Deceit in Early Modern Europe
In this book, twelve scholars of early modern history analyse various categories and cases of deception and false identity in the age of geographical discoveries and of forced conversions: from two-faced conversos to serial converts, from demoniacs to stigmatics, and from self-appointed ambassadors to lying cosmographer.
Three Ways to be Alien
A study of individual trajectories in an early modern global context
