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Successful Marketing Strategy for High-tech Firms
Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
The Timeless Principles of Successful Business Strategy
In recent times, a number of business leaders have forgotten the fundamental rules of business strategy. Consequently they have led their companies to collapse, provoking an economic and financial crisis. Obsessed with short-term returns, they have overlooked the fact that the real purpose of corporate strategy is not only to make quick profit but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years and more. They provide the material for this clear and concise book, which presents ten lessons that detail the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.
The Timeless Principles of Successful Business Strategy
While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the material for this clear and concise book, which details the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.
Exploring Corporate Strategy
An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.
Mastering Technical Sales
This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle objections and competitors, negotiate prices and contracts, close the sale, and so much more.
The Art and Science of Technology Transfer
Praise for The Art & Science of Technology Transfer "Phyl Speser's personality comes across in the text-complicated, intrigued, highly rational, insightful, rich in context, and fun. She had me smiling throughout. This work represents the next chapter of the technology transfer profession's development, where it will be all about getting to market with a studied awareness of value. Phyl gives us the tools to get there with a great read, just the focus we are needing in the profession." —Jill A. Tarzian Sorensen, JDExecutive Director, Johns Hopkins Technology Transfer, The Johns Hopkins University "Phyl Speser is one of the pioneers in developing the modern practice of technology transfer a...
Encyclopedia of Information Science and Technology, Third Edition
"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.
Systems Approach to Engineering Design
As high-tech engineering organizations learn to do more with less, they are relying more and more on the efforts of individual designers and small design teams. Combined with this trend is the growing popularity of systems engineering techniques to tackle ever increasing complex system designs. This book empowers small teams with systems engineering techniques that once were the exclusive domain of large organizations employing hundreds of engineers to develop complex, tightly integrated systems designs. This timely resource explains how engineers leading a small design team can use systems thinking to manage and optimize design and development, as well as how to become effective leaders of a small team.
A Practical Guide to Managing Information Security
This groundbreaking book helps you master the management of information security, concentrating on the recognition and resolution of the practical issues of developing and implementing IT security for the enterprise. Drawing upon the authors' wealth of valuable experience in high-risk commercial environments, the work focuses on the need to align the information security process as a whole with the requirements of the modern enterprise, which involves empowering business managers to manage information security-related risk. Throughout, the book places emphasis on the use of simple, pragmatic risk management as a tool for decision-making. The first book to cover the strategic issues of IT sec...
Successful Proposal Strategies On-the-Go!
An invaluable compendium of up-to-date, real-world vignettes, these detailed depictions are crafted from 35 years of thought leadership and hands-on engagement in U.S. Federal Government proposal development for support services contractors. There is meaningful context built around each vignette, allowing readers to see immediately how to apply the lessons learned. The insights presented are applicable to small businesses and mid-tier companies, as well as global Fortune 50 corporations. Written in a highly accessible style and accompanied by the author’s own photographs, On-the-Go! delivers concise, clear-sighted observations and helpful business-driven recommendations. Topics are drawn f...
