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From Life Molecules to Global Health
  • Language: en
  • Pages: 690

From Life Molecules to Global Health

Health care demands more and more cooperation and the convergence of all health related sciences, from Life Molecules to Global Health, as was most recently shown by the challenge of the COVID pandemic. This book brings together science contributions from NOVA’s researchers on biology and health, in the format of a broad life construct book.

Understanding Porter’s Business Strategy and its Implementation on Tourism Industry A literature Review Approach
  • Language: en
  • Pages: 72

Understanding Porter’s Business Strategy and its Implementation on Tourism Industry A literature Review Approach

Michael Porter’s generic strategy is one of the dominant frameworks in Strategic Management. However, based on the author's understanding, there is a limited study on integrating the concept into tourism so that the researchers and practitioners able to have a general picture of the implementation on the industry. This is pivotal so that researchers and practitioners can understand whether Porter’s strategy is applicable to Tourism Industry. Whether certain strategy is favorable or unfavorable to enhance the performance of the organization. If it yes, then what factors that should be considered before implementing the strategy. This study bases on literature reviews. It describes the gen...

The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction
  • Language: id
  • Pages: 184

The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction

"The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction" provides a thorough analysis of how technology, digital platforms, and social media are revolutionizing the way we interact, share, and consume information. This book delves into various theories that explain the new dynamics in the relationship between consumers and brands. From the Interactive Consumption Theory, which underscores the importance of two-way interactions between consumers and brands, to the Dynamic Consumer Role Theory, which highlights the evolving roles of consumers in the modern marketing landscape, each chapter offers deep insights into how today's consumers are far from pass...

MASTERING CLOUD COMPUTING (Foundations and Applications Programming)
  • Language: id
  • Pages: 124

MASTERING CLOUD COMPUTING (Foundations and Applications Programming)

Sistem teknologi informasi yang dikenal dengan Cloud Computing saat ini menjadi bahan pembicaraan di seluruh dunia. Istilah "komputasi awan" mulai sering digunakan, dan pertumbuhannya luar biasa. Apa sebenarnya komputasi awan itu? Industri TI di mana sistem hanya disewa dikenal sebagai komputasi awan. Artinya, pelanggan harus menyewa berbagai komponen kerja TI, seperti server penyimpanan data hingga pusat data, untuk menerapkan metode ini. Kami dapat memperkirakan bahwa ketersediaan layanan cloud akan menyederhanakan standar teknologi di masa mendatang berdasarkan tren ini. Pertarungan untuk menjadi penguasa paling kuat dari teknologi cloud saat ini melibatkan semua pemain utama, termasuk IBM, Microsoft, Google, dan Apple, Buku ini menjelaskan tentang Cloud Computing mulai dari Pengertian, Arsitektur, Struktur, Manajemen Cloud, Teknologi cloud, Sistem Penyimpanan, Sistem Keamanan dan Implementasinya.

Public Relations
  • Language: id
  • Pages: 136

Public Relations

Buku “PUBLIC RELATIONS” adalah panduan komprehensif yang membahas dasar-dasar dan perkembangan terkini dalam bidang Public Relations (PR). Buku ini dimulai dengan mengulas sejarah dan evolusi PR, memperkenalkan pembaca pada tokoh-tokoh penting serta peristiwa-peristiwa yang membentuk praktik PR modern. Selanjutnya, buku ini mendalami berbagai model komunikasi yang digunakan dalam kampanye PR, mulai dari model komunikasi satu arah hingga dua arah, serta teori-teori komunikasi yang mendasarinya. Bab-bab berikutnya menyoroti pentingnya membangun hubungan yang efektif dengan media dan stakeholder, serta strategi-strategi untuk mengelola reputasi dan citra organisasi. Buku ini juga menguraikan langkah-langkah dalam proses PR, dari riset, perencanaan, pelaksanaan, hingga evaluasi kampanye. Setiap tahapan dijelaskan secara rinci. Selain itu, buku ini mengeksplorasi dampak teknologi dan media baru terhadap praktik PR, termasuk penggunaan media sosial dan platform digital. Buku ini menjadi referensi berharga bagi profesional, akademisi, dan mahasiswa yang ingin mengembangkan keterampilan dan pengetahuan mereka dalam bidang PR.

DATA WAREHOUSE & BUSINESS INTELIGENCE : Teori Komprehensif
  • Language: id
  • Pages: 97

DATA WAREHOUSE & BUSINESS INTELIGENCE : Teori Komprehensif

Buku berjudul "Data Warehouse & Business Intelligence: Teori Komprehensif" adalah panduan esensial yang merinci dan menjelaskan dengan cermat semua aspek yang berkaitan dengan Data Warehouse dan Business Intelligence. Dalam buku ini, pembaca akan diarahkan melalui serangkaian konsep penting yang membentuk landasan bagi pemahaman dan penerapan Data Warehouse & Business Intelligence dalam lingkungan bisnis. Buku ini memaparkan sejumlah poin penting, mulai dari pengantar yang memperkenalkan dan, hingga pemahaman yang mendalam tentang arsitektur, perencanaan strategis, desain yang efisien, teknik pemodelan data, serta teknologi dan alat yang diperlukan untuk mengimplementasikan Data Warehouse & ...

SOCIAL MEDIA MARKETING : Analytics & Mastering the Digital Landscape
  • Language: id
  • Pages: 113

SOCIAL MEDIA MARKETING : Analytics & Mastering the Digital Landscape

Buku "Social Media Marketing: Analytics & Mastering the Digital Landscape" adalah panduan esensial bagi siapa pun yang ingin memahami dan menguasai dunia pemasaran media sosial. Dalam buku ini, pembaca akan dibimbing melalui beberapa poin penting dalam pemasaran media sosial. Pertama, pembaca akan belajar tentang keberagaman platform media sosial dan bagaimana memanfaatkannya secara optimal untuk mencapai tujuan pemasaran. Selanjutnya, buku ini memberikan wawasan mendalam tentang bagaimana merancang strategi media sosial yang kuat, termasuk identifikasi target audiens dan pengukuran kesuksesan. Selain itu, buku ini membahas bagaimana menciptakan konten yang menarik dan bernilai bagi audiens, serta pentingnya manajemen komunitas dan keterlibatan yang efektif di platform media sosial. Pembaca juga akan memahami bagaimana membangun tim pemasaran media sosial yang efisien. Buku ini adalah alat yang berharga bagi para profesional pemasaran dan pemilik bisnis yang ingin memanfaatkan potensi media sosial untuk pertumbuhan dan keberhasilan bisnis mereka. Dengan panduan ini, mereka akan mampu menghadapi lanskap digital yang cepat berubah dengan keyakinan dan pengetahuan yang diperlukan.

Goldman-Cecil Medicine E-Book
  • Language: en
  • Pages: 4183

Goldman-Cecil Medicine E-Book

For more than 95 years, Goldman-Cecil Medicine has been the authoritative source for internal medicine and the care of adult patients. Every chapter is written by acclaimed experts who, with the oversight of our editors, provide definitive, unbiased advice on the diagnosis and treatment of thousands of common and uncommon conditions, always guided by an understanding of the epidemiology and pathobiology, as well as the latest medical literature. But Goldman-Cecil Medicine is not just a textbook. It is designed to optimize electronic searches that will rapidly take you to exactly the information you are seeking. Throughout the lifetime of each edition, periodic updates continually include the...

Renal Pharmacotherapy
  • Language: en
  • Pages: 830

Renal Pharmacotherapy

To promote effectiveness and minimize possible toxicity, the dosage of certain medications must be adjusted in persons with compromised kidney function. Failure to enjoin appropriate dosage adjustments in patients with abnormal or rapidly changing kidney function continues to lead to reports of drug toxicity involving a broad array of renally eliminated medications. This updated edition captures nearly 200 new drugs that have been approved by the FDA since the initial publication of Renal Pharmacotherapy. It also covers new evidence that has emerged regarding the need to adjust dosage of certain older medications that are eliminated by the kidneys. Additionally, it presents new data that are being continuously derived in the areas of patient-specific dose individualization for drugs of all types. Comprehensive, convenient, and evidence-based, this reference closes several identified knowledge gaps and will continue to be the leading collection of dosage recommendations for patients with compromised kidney function.

Axial Spondyloarthritis
  • Language: en
  • Pages: 400

Axial Spondyloarthritis

Focusing on the key essentials you need to know, Axial Spondyloarthritis provides a quick, expert overview of axSpA from a clinical perspective. This concise resource by Drs. Philip Mease and Muhammad Khan presents practical recommendations and guidelines for the diagnosis, management, and treatment of spondyloarthritis impacting the axial skeleton alongside an overview of epidemiology, special populations, and patient education. Discusses key information on genetic factors and disease biomarkers. Presents an overview of clinical features, classification criteria, and imaging to aid in diagnosis. Covers management and treatment guidelines, including non-pharmacologic management and the use of biologics. Consolidates essential information on this timely topic into a single, convenient resource.