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Consumer Behaviour
With special reference to India.
Surgery
This title is directed primarily towards health care professionals outside of the United States. It is a one-volume core revision text covering surgery and surgical specialities, designed to stimulate the student into assessing his/her own knowledge during self-directed learning and exam preparation. The emphasis on self-assessment is designed to make learning easier and more enjoyable. A concise synoptic text. A range of self-assessment material. Covers core knowledge so the student knows the whole book is essential. Includes learning objectives. Contains simple and memorable diagrams. Ideal for learning as well as examination review, specifically trying to stimulate the student into assessing his/her own knowledge. Further refinement to the contents reflects what is regarded as core knowledge. Major revision of the self-assessment material to match changes in the style of examinations, including more EMQ and single-best answer questions, and OSCEs.
Marketing Management
Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.
An Introduction to Sociology
Thoroughly revised and fully updated, An Introduction to Sociology gives concise yet comprehensive coverage of all the topics specified by the GCSE examining boards. The second edition was described by the AQA's Chief Examiner for GCSE Sociology as establishing 'the standard for textbooks at this level' - this new edition builds on the book's existing achievements. New material is found throughout the book, including substantive new sections on gender, identity, citizenship, education, new social movements, poverty and the welfare state, religion, the mass media, work and leisure, and population. The book has been carefully designed to support and extend students' learning. Each chapter begi...
Post Treatments of Anaerobically Treated Effluents
The anaerobic process is considered to be a sustainable technology for organic waste treatment mainly due to its lower energy consumption and production of residual solids coupled with the prospect of energy recovery from the biogas generated. However, the anaerobic process cannot be seen as providing the ‘complete’ solution as its treated effluents would typically not meet the desired discharge limits in terms of residual carbon, nutrients and pathogens. This has given impetus to subsequent post treatment in order to meet the environmental legislations and protect the receiving water bodies and environment. This book discusses anaerobic treatment from the perspective of organic wastes a...
The New Theory of Reference
On January 20th, 22nd, and 29th, 1970 Saul Kripke delivered three lectures at Princeton University. They produced something of a sensation. In the lectures he argued, amongst other things, that many names in ordinary language referred to objects directly rather than by means of associated descriptions; that causal chains from language user to language user were an important mechanism for preserving reference; that there were necessary a posteriori and contingent a priori truths; that identity relations between rigid designators were necessary; and argued, more tentatively, that materialist identity theories in the philosophy of mind were suspect. Interspersed with this was a consider able am...
Advertising And Sales Promotion
Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.
The Muslims Comic
Abdullah is an arrogant boy who abuses others. Hani has decided to teach Abdullah a lesson by challenging him to a race! The problem is Abdullah is the fastest boy Hani knows! Will Hani manage to change Abdullah for the better? Will Hani beat Abdullah in the race?
