Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Consumer Driven Electronic Transformation
The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.
Handbook of Research on Mobile Marketing Management
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Mobile Opportunities and Applications for E-Service Innovations
Mobile technology continues to shape our society, delivering information and knowledge right to our finger tips. It is only fitting that these advancements and opportunities are applied to the area of electronic services. Mobile Opportunities and Applications for E-Service Innovations brings together different perspectives on the understanding of e-service and mobile communication, as well as their effects on the fields of marketing, management, and information systems. The growth of e-services as it relates to business to-business, business-to-consumer, consumer-to-consumer, are essential to the interests of professionals, academics, and researchers, as well as industry consultants.
Transcending Horizons Through Innovative Global Practices
Papers presented at a conference.
Designing for Democracy
How should we fix digital technologies to support democracy instead of undermining it? In Designing for Democracy, Jennifer Forestal argues that accurately evaluating the democratic potential of digital spaces means studying how the built environment--a primary component of our modern public square--structures our activity, shapes our attitudes, and supports the kinds of relationships and behaviors democracy requires. While many scholars and practitioners are attentive to the role of design in shaping behavior, they have yet to fully engage with the question of what structures are required to support democratic communities--and how to build them. Forestal closes this gap by providing a new t...
Biodiversity
The preservation of biodiversity is an essential part of the global concept for sustainable development. Ecologically and socially acceptable management of biodiversity is a prerequisite for the preservation of the wealth and productivity of natural ecological systems, and maintainance of the cultural differences in the relationship between man and nature. The Agenda 21 adopted at the Rio Summit in 1992 calls for concerted action by governments, governmental and non-governmental organizations, and the scientific community for the preservation of biodiversity.
Marketing and Management Sciences
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.
Customer Loyalty and Brand Management
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, und...
Journal of Retailing
None
