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Invention in PR
A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life. Through tales of award-winning campaigns passionately told by their creator, readers learn how to apply invention at the beginning of the PR process and take away usable strategies and ...
Sustainable Urban Design
By the end of the twenty-first century it is thought that three-quarters of the world’s population will be urban; our future is in cities. Making these cities healthy, vibrant and sustainable is an exceptional challenge which this book addresses. It sets out some of the basic principles of the design of our future cities and, through a series of carefully-selected case studies from leading designers’ experience, illustrates how these ideas can be put into practice. Building on the first edition's original format of design guidance and case studies, this new edition updates the ideas and techniques resulting from further research and practice by the contributors. This book emphasises the enormous progress made towards exciting new designs that integrate good design with resource efficiency.
The History of the British Petroleum Company
This 1994 second volume of BP's history aims to be an honest and comprehensive examination of the company in the period 1928-1954.
Recollections of a Detective Police-Officer
Reprint of the original, first published in 1875.
Votes & Proceedings
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Environmental Design
Written and edited by a team of specialists at Max Fordham LLP, one of the UK's leading environmental and building services engineering consultancies, Environmental Design is the result of their extensive experience in designing environmentally-friendly buildings. The principles of their approach, which they have taught in numerous schools of architecture and engineering, are clearly presented here. The book starts with some basic scientific principles and environmental issues and then moves on to site planning, energy use, materials and building form. Natural ventilation systems, high-efficiency mechanical equipment and alternative energy sources are also covered. State-of-the-art buildings of exceptional quality are incorporated throughout the text and illustrate the authors' belief that environmentally responsible architecture can be visually exciting. They conclude with a selection of detailed case studies of award-winning projects - including, new for this third edition, Beaufort Court, King's Langley and the National Trust Headquarters, Swindon. This book is essential reading for architects, engineers, planners and students of these disciplines.
