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Events Management
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Rural Tourism and Enterprise
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.
Tourism Information Technology, 3rd Edition
Fully updated, this new edition covers IT applications and social media across the industry, including airlines, travel intermediaries, accommodation, food service, destinations, events and entertainment. Organized around the visitor journey, it considers how tourists use technologies for decision making before, during and after their travels.
Tourism: The Key Concepts
Tourism: The Key Concepts offers a comprehensive collection of the most frequently used and studied concepts in the subject of tourism. Within the text key terms, concepts, typologies and frameworks are examined in the context of the broader social sciences, blending together theory and practice to explore the scope of the subject. Terms covered include: Ethical Tourism LGBT Tourism Hospitality Mobility Authenticity Quality Management Destination Management Geographies of Tourism Planning Sociology in Tourism Society and Culture Tourism Strategy Each entry contextualises, defines and debates the concept discussed, providing an excellent starting point for those studying tourism for the first time, and a quick reference for those who are more experienced. With case studies, examples and further reading throughout, this text will be invaluable for all undergraduate and postgraduate tourism students.
Managing Hospitality Experiences
Using examples from the gamut of hospitality, this book explores issues around people, services and spaces. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management and strategy, while considering hospitality operations within their wider geo-social and geo-environmental settings. This book includes a range of important contemporary topics, such as sustainability, resilience and ethics; supported throughout by learning objectives, case studies, review questions, links to videos and further reading suggestions.
Special Interest Tourism
Special interest tourism is growing rapidly due to a discerning and heterogeneous travel market and the demand for more focused activity or interest-based tourism experiences. This book approaches the topic from the perspective of both supply and demand, and addresses the complexities now inherent in this area of tourism. It presents a contextualised overview of contemporary academic research, concepts, principles and industry-based practice insights, and also considers the future of special interest tourism in light of the emergence of ethical consumerism. Sometimes referred to as niche or contemporary tourism, this book provides a complete introduction to the study of special interest tourism for students.
Promotional Strategies and New Service Opportunities in Emerging Economies
Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.
Management of Tourism Ecosystem Services in a Post Pandemic Context
Tourism and ecosystems services are interdependant and face unique challenges. This book explores the challenges faced by destinations regarding the management and restoration of their ecosystem services. Responding to the effects of the COVID-19 pandemic, this book offers unique management solutions based on best practices from Europe, America, Asia, Africa, Indonesia and island destinations. The management techniques and strategies proposed are adaptive in nature, and they are meant to protect and sustain natural and cultural ecosystem services utilized by the tourism industry. Drawing from a rich collection of international case studies, the book adopts a user-friendly pedagogic approach, while seeking to be an essential future reference to scholars, researchers, academics and industry practitioners, destination management organizations and restoration agencies.
Research Themes for Tourism
This book introduces a broad range of themes within tourism research. As such, it seeks to provide some explanation and contextualization of each topic, supported by applied case studies (where appropriate), international examples and detailed discourse around some of the current contemporary debates in tourism management. The book consists of 20 major chapters on the different types of tourism.
