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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Replete with examples of some of the world's most famous family businesses--Adolfo Domínguez, Codorniu, Gucci, Lladró, and more--this exploration examines the emotionality that characterizes the heart of these enterprises and reveals the conflicts and struggles for control that can result from it, especially during periods of succession when one generation hands the reins of power to another. Repleto de ejemplos de algunas de las empresas familiares más famosas del mundo--Adolfo Domínguez, Codorniu, Gucci, Lladró y otras--esta exploración examina la emotividad que caracteriza lo esencial de estas firmas y revela los conflictos y luchas por el control que pueden resultar, especialmente durante periodos de sucesión cuando una generación le da las riendas de poder a otra.
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
Spain remains one of the world's most popular tourist destinations for its cutting-edge cuisine and superior wine, festivals like the running of the bulls in Pamplona, spectacular beaches and islands, red-hot nightlife, world-class museums like the Museo del Prado, amazing architecture such as the Alhambra, and more. Expanded Coverage: Expanded beach coverage and new hotels and restaurants in every region. Discerning Recommendations: Fodor’s Spain offers savvy advice and recommendations from local writers to help travelers make the most of their time. Fodor’s Choice designates our best picks, from hotels to nightlife. “Word of Mouth” quotes from fellow travelers provide valuable insights. TripAdvisor Reviews: Our experts’ hotel selections are reinforced by the latest customer feedback from TripAdvisor. Travelers can book their Spain stay with confidence, as only the best properties make the cut.
Written by locals, Fodor's travel guides have been offering expert advice for all tastes and budgets for 80 years. With its sophisticated culture, rich history, and abundant beauty (both natural and man-made), the continent is a top destination for travelers. But for those with limited time who want more guidance on must-sees, this book covers the top spots and must-see sights in 24 countries. This travel guide includes: · Dozens of maps · A 16-page color insert with a brief introduction and spectacular photos that capture the top experiences and attractions throughout Europe · Hundreds of hotel and restaurant recommendations, with Fodor's Choice designating our top picks · Multiple itin...
Booth Moore, visionary fashion editor at The Hollywood Reporter, brings together her A-list rolodex, insider knowledge, and industry access to create the definitive guide to shopping around the world. As an international authority on fashion and style, she interviews top celebrity stylists, bloggers, fashion designers, and other tastemakers to give readers the ultimate guide to the best boutiques, brands, websites, and bargains that every fashionista should know.
Whether you want to tour Parc Güell, explore the Barri Gòtic, or marvel at the Sagrada Familia, the local Fodor's travel experts in Barcelona are here to help! Fodor's Barcelona guidebook is packed with maps, carefully curated recommendations, and everything else you need to simplify your trip-planning process and make the most of your time. This new edition has been fully redesigned with an easy-to-read layout, fresh information, and beautiful color photos. Fodor's Barcelona travel guide includes: AN ILLUSTRATED ULTIMATE EXPERIENCES GUIDE to the top things to see and do MULTIPLE ITINERARIES to effectively organize your days and maximize your time MORE THAN 15 DETAILED MAPS and a FREE PULL...
This collection of essays includes papers presented at the 21st annual Eugene Scassa Mock OAS Conference, an inter-collegiate competition and prestigious academic conference focused on inter-American political systems and the politics, history, and culture of the Americas. The volume includes papers on US-Mexico and Mexico-Spain business relations written by experts from universities in Mexico; Organisation of American States intervention in Cuba and Venezuela; social histories of Mexico involving women’s rights, civil rights of immigrants in the American Southwest, and the history and nuance of LGBT groups in Mexico; quantitative analysis of protest movements in Chile; religious history as pertaining to politics in the early United States; and a series of three short papers on the importance and legacy of sugar in the Caribbean. Written by recognized authorities in their fields and by promising new scholars alike, the collection presents a wide assortment of viewpoints and research backgrounds to portray the Americas and its vast and diverse cultural fabric.