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MANAJEMEN PERUBAHAN DAN STRATEGI BISNIS KORPORASI
Dengan mengucapkan puji syukur ke hadirat Allah Swt. penulis dapat menyelesalkan buku ajar yang berjudul Manajemen Perubahan dan Strategi Bisnis Korporasi. Buku ini muncul karena banyak perubahan yang terjadi di tengah pandemi yang telah mengubah tatanan kehidupan dan perilaku masyarakat secara luas. Perubahan itu dimulai dari banyaknya pembatasan dan interaksi antar manusia juga perubahan perilaku dalam kegiatan bisnis yang banyak dilakukan secara online. Buku ini memberi solusi tentang cara mengelola perusahaan di tengah pandemi pada masa ekonomi digital. Buku ini juga membahas tahapan manajemen perubahan dan alasan perlunya memahami manajemen perubahan. Buku ini diharapkan dapat menambah ...
Corporate Secretary 4.0
Dalam era Revolusi Industri 4.0, peran Corporate Secretary mengalami transformasi signifikan seiring dengan kemajuan teknologi dan digitalisasi. “Corporate Secretary 4.0” hadir sebagai panduan komprehensif bagi para profesional yang ingin memahami dan beradaptasi dengan perubahan-perubahan ini. Buku ini mengulas bagaimana teknologi digital, seperti big data, kecerdasan buatan, blockchain, dan Internet of Things (IoT), memengaruhi praktik tata kelola perusahaan dan mengubah peran Corporate Secretary. Pembaca akan diajak untuk melihat bagaimana teknologi ini dapat digunakan untuk meningkatkan efisiensi, transparansi, dan akuntabilitas dalam organisasi. “Corporate Secretary 4.0” tidak h...
Buku Referensi Digital Marketing : Meningkatkan Brand Awareness dan Konversi Penjualan
Buku ini adalah salah satu buku referensi sebagai panduan praktis untuk memahami konsep digital marketing serta strategi membangun brand awareness. Buku ini memperkenalkan definisi, konsep, serta peran penting digital marketing dalam bisnis modern. Penulis juga membahas tren pemasaran terbaru, seperti personalisasi dan pemasaran berbasis data, yang menjadi kunci sukses di era digital. Bagian selanjutnya menjelaskan strategi untuk meningkatkan brand awareness melalui pendekatan branding digital, serta teknik untuk mengukur efektivitasnya dengan metrik seperti engagement dan reach. Topik pemasaran di media sosial dan e-commerce juga dibahas secara mendalam, dengan tips tentang penggunaan platform seperti Instagram dan Facebook, serta bagaimana influencer marketing dapat memperluas jangkauan dan meningkatkan kepercayaan konsumen. Buku ini sangat bermanfaat bagi pelaku bisnis yang ingin memperkuat merek dan meningkatkan konversi penjualan secara efektif di dunia digital.
The Jahangirnama
Wheeler Thackstons lively new translation ofThe Jahangirnama, co-published with the Freer/Arthur M. Sackler Gallery of the Smithsonian Institution, presents an engaging portrait of an intriguing emperor and his flourishing empire. The Emperor Jahangir is probably best know in the West as being the father of Shahjahan, who built the Taj Mahal. His reign was one of great prosperity, and his passion for art and nature encouraged a flowering that some say rivaled European art during the rule of the Medicis. In penning his memoirs, Jahangir followed a tradition begun by his great-grandfather, the Emperor Babur. Jahangirs memoirs, however, provide not only the history of his reign, but also his re...
Islam Observed
"In four brief chapters," writes Clifford Geertz in his preface, "I have attempted both to lay out a general framework for the comparative analysis of religion and to apply it to a study of the development of a supposedly single creed, Islam, in two quite contrasting civilizations, the Indonesian and the Moroccan." Mr. Geertz begins his argument by outlining the problem conceptually and providing an overview of the two countries. He then traces the evolution of their classical religious styles which, with disparate settings and unique histories, produced strikingly different spiritual climates. So in Morocco, the Islamic conception of life came to mean activism, moralism, and intense individuality, while in Indonesia the same concept emphasized aestheticism, inwardness, and the radical dissolution of personality. In order to assess the significance of these interesting developments, Mr. Geertz sets forth a series of theoretical observations concerning the social role of religion.
Kashmir Under the Sultans
Kashmir Under Sultans introduces the reader to a subject that begins with the foundation of the Sultanate and ends with the conquest of Kashmir by Akbar. During the Sultanate period, Kashmir had achieved a high standard of culture, but with the disappearance of her independence, her culture gradually declined. Poets, painters, and scholars had to leave the Valley and seek their livelihood elsewhere owing to the absence of local patronage. They then entered the service of the Mughal emperors and were added to the court, thereby lessening the cultural impoverishment of Kashmir. The book encloses political, social, economic and cultural activities that had a lasting influence on the Kashmir Valley in that period. It is of considerable value to social historians as Professor Mohibbul Hasan offers insights into political and cultural currents and crosscurrents in Kashmir. This title is co-published with Aakar Books. Print editions not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)
Data Mining
This comprehensive textbook on data mining details the unique steps of the knowledge discovery process that prescribes the sequence in which data mining projects should be performed, from problem and data understanding through data preprocessing to deployment of the results. This knowledge discovery approach is what distinguishes Data Mining from other texts in this area. The book provides a suite of exercises and includes links to instructional presentations. Furthermore, it contains appendices of relevant mathematical material.
