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MANAJEMEN PERUBAHAN DAN STRATEGI BISNIS KORPORASI
Dengan mengucapkan puji syukur ke hadirat Allah Swt. penulis dapat menyelesalkan buku ajar yang berjudul Manajemen Perubahan dan Strategi Bisnis Korporasi. Buku ini muncul karena banyak perubahan yang terjadi di tengah pandemi yang telah mengubah tatanan kehidupan dan perilaku masyarakat secara luas. Perubahan itu dimulai dari banyaknya pembatasan dan interaksi antar manusia juga perubahan perilaku dalam kegiatan bisnis yang banyak dilakukan secara online. Buku ini memberi solusi tentang cara mengelola perusahaan di tengah pandemi pada masa ekonomi digital. Buku ini juga membahas tahapan manajemen perubahan dan alasan perlunya memahami manajemen perubahan. Buku ini diharapkan dapat menambah ...
WebQual
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Brand Loyalty
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Services Marketing: People, Technology, Strategy (Eighth Edition)
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Advances in Advertising Research (Vol. XI)
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
Entrepreneurship and Big Data
The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneurship and Big Data that prospective entrepreneurs must know before embarking upon an entrepreneurial journey in this present age of digital transformation. This book provides an overview of the various aspects of entrepreneurship, function, and contemporary forms. It covers a real-world understanding of how the entrepreneurial world works and the required new analytics thinking and computational skills. It also encompasses the essential elements needed when starting an entrepreneurial journey and offers inspirational case studies from key industry leaders. Ideal reading for aspiring entrepreneurs, Entrepreneurship and Big Data: The Digital Revolution is also useful to students, academicians, researchers, and practitioners.
VALUEMAP
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Corporate Brand Design
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of indus...
