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International Marketing by Dr. Satish Kumar Saha, Anju Agarwal (SBPD Publications)
An excellent book for commerce students appearing in competitive, professional and other examinations. 1.International Marketing : Meaning, Nature, Scope and Barriers, 2. International Marketing Environment, 3 .Identification and Selection of Foreign Market : Entry Mode Decisions, 4.International Product Planning , 5.Product Life-Cycle and New Product Development, 6. Product Designing, Standardisation Vs Adaptation, 7. Branding and Trade Mark, 8. Packaging and Labelling, 9. Quality Issues and After Sales Services, 10. International Pricing, 11. International Price Quotation, 12.International Payment Terms and Trade , 13.Sales Promotion in International Marketing, 14.International Advertising, 15. Personal Selling, Trade Fairs and Exhibitions, 16. Channels of Distribution and Role of Middlemen, 17. Foreign Sales Agent, 18.Marketing Logistic Decision, 19. Foreign Trade and Policy, 20. Export Finance.
Business Environment by Dr. Vinay Rishishwar Anju Agarwal
An excellent book for commerce students appearing in competitive, professional and other examinations. 1.Business Environment : Meaning, Features and Classification, 2. Economic Systems, 3. Concept of Globalization, Liberalization and Privatization, 4. Multinational Corporation and World Trade Organisation, 5. National Income, 6. Savings, 7. Investment, 8. Industrial Sickness in India, 9. Inflation, 10. Unemployment, 11. Poverty, 12. Monetary Policy, 13. Fiscal Policy, 14. Industrial Policy & Industrial Licensing, 15. World Bank, 16. International Monetary Fund, 17. Balance of Payment, 18. Money, 19. Finance, 20. Price, 21. General Agreement on Trade and Tariff-Gatt, 22. International Econom...
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The International Mobility of Talent and Innovation
Drawing on fresh data, this book investigates why talented individuals migrate and how they shape innovation around the world.
Environmental Pollution and Plant Responses
One of the most problematic issues confronting societies today is the massive transformations of the environment throughout the world. The challenge of maintaining a sustainable environment is the most pressing issue of our time.
The Miracle Makers
This is going to be the most unique cricket tour since the Second World War.' Ravi Shastri's prophetic words came true as India pulled off one of the greatest coups in cricketing history, beating Australia in Australia for the second time in three years, eventually breaching the Gabba fortress with what was eventually a skeleton team. Bharat was known as the 'Eyes and Ears of the Tour', being the only Indian-origin journalist covering this most memorable series live and seeing the drama unfold in real time. He drove the length and breadth of Australia, journeys that were as thrilling as the series that he was chasing, with the unnerving shadow of Covid always trailing after him. His camarade...
Education and Development in India
Drawing on empirical, interdisciplinary research, this book presents a critical review of some of the major issues that are of interest to researchers, policymakers and planners in developing as well as advanced countries, including specifically in India. It provides an in-depth review of some of the major development policy issues in education in general, and in India in particular, over the past 2-3 decades. Besides presenting an overview of the educational developments in India that reflects issues such as growth, equity, efficiency, foreign aid, decentralization, center-state relations, financing, and cost recovery, the book puts forward in-depth analyses of education poverty, interrelat...
Globalization, Foreign Direct Investment and Technology Transfers
In this book, Nagesh Kumar and expert contributors examine and explain the emerging patterns in international technology transfers and foreign direct investment flows (FDIs) over the past two decades. They analyse the trends in internationalization of corporate activity in individual source countries, discussing outflows from both major and emerging source countries. This departs from the existing treatments of FDI as homogenous resource and allows for a more detailed prediction of future outflow patterns. Throughout, the research focuses upon the implications of new trends for developing countries. Kumar concludes by outlining the policy implications for the governments of such countries seeking to mobilize technology and FDI for their industrialization and further integration into the international community. Controversially, he cautions against excessive optimism about the potential of FDI inflows as an agent of development. This book draws together much data and information which is not readily available and provides reflections upon international business negotiations from a developing country's perspective.
Creating Wealth Through Strategic Hr And Entrepreneurship
In Indian context.
