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Desenvolvimento De Uma Campanha De Comunicação Integrada Para A Associação De Proteção Ao Excepcional
Este trabalho de conclusão de curso foi desenvolvido para posicionar a Associação de Proteção ao Excepcional no segmento de residências coletivas assistidas para pessoas com deficiência intelectual e/ou múltipla e ampliar o seu número de residentes, bem como sua visibilidade, a partir de uma campanha de comunicação integrada. Para o levantamento de dados, foi proposta uma pesquisa qualitativa, com universo amostral não-probabilístico por julgamento e a realização de um grupo focal. Foram analisados os ambientes internos e externos de marketing para propor estratégias e táticas adequadas à proposta de comunicação integrada. Foi possível perceber que o cliente possui um potencial de crescimento, no entanto sua presença digital amadora e a ausência de investimentos em campanhas online e offline prejudicam seu posicionamento no mercado. Portanto, foi proposta uma campanha que comunicasse seus benefícios e diferenciais, como sua infraestrutura completa e sua tradição, para que o público tivesse consciência do propósito do serviço, posicionando a marca da APEX e aumentando o seu número de residentes.
The Secret History of the Handbag
From the earliest practical containers to the star handbags of today, this book is a comprehensive gallimaufry of the handbag through the ages.
The Flat Earth as Key to Decrypt the Book of Enoch
Shortly after accepting the flat earth as a model for the world, I decided to revisit the Book of the Courses of the Heavenly Luminaries to see if my new understanding would somehow mirror what Enoch was sharing as the motion of the sun and moon. As I began to read chapters 71-82, I found to my utter amazement that I was able to grasp those passages. I knew then that the vision that the angel Uriel had shown to Enoch could only be deciphered if one were to imagine Enoch's description of the revolution of the sun and the moon. As seen from above the flat circular plane of the earth as described by Isaiah; and that Enoch must have been taken up to perhaps where Polaris is, centered directly above the North Pole, and while looking down at the backdrop of the earth, was instructed on the motions of both the sun and moon. Without such conception, it is in my opinion impossible to apply these descriptions to the model of the earth as a spherical planet.
The Ecological Role of Micro-organisms in the Antarctic Environment
This book provides up-to-date multidisciplinary information regarding microbial physiological groups in terms of their role in the Antarctic ecology. How do microorganisms shape the Antarctic environment? The book presents a thorough overview of the most important physiological microbial groups or microbial systems that shape the Antarctic environment. Each microbial model is described in terms of their physiology and metabolism, and their role in the Antarctic environmental sustainability. The individual chapters prepare readers for understanding the relevance of the microbial models from both an historical perspective, and considering the latest developments. This book will appeal to researchers and teachers interested in the Antarctic science, but also to students who want to understand the role of microbes in the ecology of extreme environments.
Biotechnology
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Modern Technologies and Their Influence in Fermentation Quality
During the last few years, industrial fermentation technologies have advanced in order to improve the quality of the final product. Some examples of those modern technologies are the biotechnology developments of microbial materials, such as Saccharomyces and non-Saccharomyces yeasts or lactic bacteria from different genera. Other technologies are related to the use of additives and adjuvants, such as nutrients, enzymes, fining agents, or preservatives and their management, which directly influence the quality and reduce the risks in final fermentation products. Other technologies are based on the management of thermal treatments, filtrations, pressure applications, ultrasounds, UV, and so on, which have also led to improvements in fermentation quality in recent years. The aim of the issue is to study new technologies able to improve the quality parameters of fermentation products, such as aroma, color, turbidity, acidity, or any other parameters related to improving sensory perception by the consumers. Food safety parameters are also included.
Human Resource Management in Construction Projects
Although construction is one of the most labour-intensive industries, people management issues are given inadequate attention. Furthermore, the focus of attention with regards to HR has been on the strategic aspects of HRM function - yet most problems and operational issues arise on projects. To help redress these problems, this book takes a broad view of HRM, examining the strategic and operational aspects of managing people within the construction sector. The book is aimed at project managers and students of project management who, until now, have been handed the responsibility for human resource management without adequate knowledge or training. The issues addressed in this book are internationally relevant, and are of fundamental concern to both students and practitioners involved in the management of construction projects. The text draws on the authors' experience of working with a range of large construction companies in improving their HRM operational activities at both strategic and operational levels, and is well illustrated with case studies of projects and organizations.
The Law of Shipbuilding Contracts
This is the leading text on shipbuilding and marine construction, already widely used on a global basis by shipowners, shipbuilders and their commercial and legal advisers. It is now ten years since the last edition and much has changed in the world of shipbuilding since then, particularly in the period since 2008 which has seen numerous attempts by owners to renegotiate the prices and/or delivery dates of tonnage and an enormous increase in the level of “vessel rejection” and cancellation disputes. The Law of Shipbuilding Contracts examines the principles of English contract law as these apply to shipbuilding. This edition comments in detail upon the Shipbuilders’ Association of Japan...
