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Shopping Centre Marketing
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.
Shareholders, Strategy and Value Creation
The central task of contemporary strategic management is to look for sources of value and to achieve above- average firm performance. The effective implementation of a value creation strategy requires a comprehensive approach, including the creation of a systemic management structure aimed at increasing company value. The concept of value- based management involves consciously inspiring, undertaking, and implementing value- oriented actions. Value creation takes place at all levels of management and in all organisational units of the company; therefore, the implementation of all management functions should be assigned to this goal. Thus, the role of managers is gaining importance, especially...
Instrumenty zarządzania kryzysowego w przedsiębiorstwie turystycznym
Monografia jest rezultatem badań nad zarządzaniem przedsiębiorstwem w sytuacji kryzysowej z punktu widzenia organizacyjnego uczenia się. Podjęte badania umożliwiły poszukiwanie niestandardowych sposobów i metod zarządzania przedsiębiorstwem w sytuacji kryzysowej. W procesie badawczym uprawomocniono analizy jakościowe jako współistotne z analizami ilościowymi. Pozwoliło to na aplikację zarządzania wiedzą i organizacyjnego uczenia się do przestrzeni biznesu turystycznego, sformułowanie i wykorzystanie metodyki paradoksów sytuacji kryzysowej w analizie przedsiębiorstw turystycznych, identyfikację modeli zarządzania w sytuacjach trudnych, a także zaproponowanie metodyki tworzenia potencjału do zarządzania kryzysowego oraz kreowania modeli biznesu przedsiębiorstwa uczącego się w kryzysie.
Reliable, Secure and Resilient Logistics Networks
This book synthesizes the current state of knowledge on logistics infrastructures and process modeling, especially for processes that are exposed to changing and uncertain environments. It then builds on this knowledge to present a new concept of dependable product delivery assurance. In order to quantitatively assess dependability, a service continuity oriented approach as well as an imperfect knowledge based concept of risk are employed. This approach is based on the methodology of service engineering and is closely related to the idea of the resilient enterprise, as well as the concept of disruption-tolerant operation. The practical advantages of this concept are subsequently illustrated in three sample applications: a modified FMECA method, an expert system with fuzzy reasoning, and a simulation agent-based model of logistic network resilience. The book will benefit a broad readership, including: researchers, especially in systems science, management science and operations research; professionals, especially managers; project managers and analysts; and undergraduate, postgraduate and MBA students in engineering.
