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Qualities of Effective Principals
This book shows principals how to successfully balance the needs and priorities of their schools while continuously developing and refining their leadership skills.
Teacher Education in the Global Era
This book discusses the perspectives and practices of teacher education programs in order to shed new light on the national priorities, policies, curriculum inputs, delivery mechanisms, challenges and future trends in 20 selected countries. It examines and compares the complexity of teacher education in international contexts, providing insights into educational change and reform in emerging democracies. Further, it includes cases from various countries that reflect how the profession is moving forward. In order to deepen readers’ understanding of teacher training and the challenges posed by globalization, the book concludes with a discussion of theoretical perspectives applied to teacher education, and with recommendations for new directions. Given its scope, the book is an essential read for teacher educators, students, and researchers working in the field of education.
Teaching for Global Community
Education has long been viewed as a vehicle for building community. However, the critical role of education and schools for constructing community resistance is undermined by recent trends toward the centralization of educational policy-making (e.g. racial profiling new laws in the US—Arizona and Texas; No Child Left Behind and global racism), the normalization of “globalization” as a vehicle for the advancement of economic neo-liberalism and social hegemony, and the commodification of schooling in the service of corporate capitalism. Alternative visions of schooling are urgently needed to transform these dangerous trends so as to reconstruct public education as an emancipatory social ...
Violence at Work
Violence at work, ranging from bullying and mobbing, to threats by psychologically unstable co-workers, sexual harassment and homicide, is increasing worldwide and has reached epidemic levels in some countries. This updated and revised edition looks at the full range of aggressive acts, offers new information on their occurrence and identifies occupations and situations at particular risk. It is organised in three sections: understanding violence at work; responding to violence at work; future action.
Principles and Practice of Social Marketing
This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.
The Dynamics of Persuasion
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.
Aivazovsky
The seascapes of Ivan Aivazovsky (1817-1900) made his name in Russia, his native country where he was a painter of the court of Nicholas I, yet his fame barely extended beyond these borders. Master of the Sublime, he made the ocean the principal subject of his work. Sometimes wild and raging, sometimes calm and peaceful, the life of the ocean is composed of as many allegories as the human condition. Like Turner, whom he knew and whose art he admired, he never painted outside in nature, nor did he make preliminary sketches; his paintings were the fruit of his exceptional memory. With more than 6,000 canvasses, Aivazovsky was one of the most prolific painters of his time.
Persuasion in Advertising
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
Intellectuals in Politics
Modern politics has ushered in the era of the professional adviser, the expert co-opted from the world of ideas and the world of actions. From Woodrow Wilson through the Carter administration the increasing presence of intellectuals in the making of national and international policy has highlighted the interdependence between the practice of statecraft and the study of statecraft. What are the moral responsibilities, the social obligations, the philosophical motivations of members of the community of scholars brought into contact with the political destines of entire nations? What happens when expertise meets power? These are some of the thoughts presented here in the collection of essays by eight leading intellectuals.
