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Uncertainty and Catastrophe Management
"Natural disasters, instability in the finance and banking sector, widespread social protests, and other crisis situations have increasingly become the focus of public attention. With the growing visibility of such events, accelerated by the rise and proliferation of social media, the study of risk and crisis management in the Internet age is of vital importance. Uncertainty and Catastrophe Management is a clear and comprehensive guide to a variety of crises, and seeks to offer practical advice on how best to avoid them, minimize loss and damage once they have occurred, and how best to recover from these situations. The book examines 104 cases that run the gamut from natural disasters such a...
Creative Marketing For New Product And New Business Development
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as “Healthy Tea™” developed by Japan Coca-Cola, Inc., the recommendation engine “Teach Me Electronic Appliances”, and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.
Web Knowledge Management and Decision Support
The 20 revised full papers presented in this book together with 4 section surveys were carefully reviewed and selected from the papers contributed to the 14th International Conference on Applications of Prolog, INAP 2001, held in Tokyo, Japan, in October 2002. The papers are devoted to the four tightly interwoven aspects knowledge acquisition, knowledge management, knowledge processing, and knowledge distribution, all in the context of the World Wide Web; they are organized in topical sections on Web languages and logic, knowlege acquisition and knowledge representation, decision support by advanced logic programming, and Web-knowledge management and data mining. The book is targeted to designers and users of e-business systems and e-government systems, for IT professionals who build such systems, as well as for the wider audience interested in the technical background of knowledge processing for the Web.
