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"Step into the intriguing world of 'EVOLUTION AND GROWTH OF IIM CALCUTTA AND ME.' This narrative spans five decades, tracing the institute's remarkable development and its personal significance. Backed by meticulous research and the memories of early faculty members and interviews with pioneering students, the book unfolds in three sections: In the first, we explore the institute's beginnings, its ascent to international recognition, and the introduction of pioneering programs. The narrative delves into the institute's resilience amid diminishing central grants. The second section uncovers contemporary challenges, including complex crises, government interventions, and the intricacies of res...
This book presents best selected research papers presented at the 4th International Conference on Cognitive Informatics and Soft Computing (CISC 2021), held at Balasore College of Engineering & Technology, Balasore, Odisha, India, from 21–22 August 2021. It highlights, in particular, innovative research in the fields of cognitive informatics, cognitive computing, computational intelligence, advanced computing, and hybrid intelligent models and applications. New algorithms and methods in a variety of fields are presented, together with solution-based approaches. The topics addressed include various theoretical aspects and applications of computer science, artificial intelligence, cybernetics, automation control theory, and software engineering.
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
This volume comprises select proceedings of ETAEERE-2016. The volume offers state-of-the-art chapters on energy management systems (EMS), renewable energy resources, micro-generation, green communications architectures and frameworks, green computing and education as well as energy-aware process optimization. The contents covers a wide variety of topics and aspects including management of renewable energy systems and environmental challenges. The contents of this volume will be useful to researchers and practicing engineers working in the areas of smart grids and renewable energy generation, distribution, and management.
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Papers presented at the seminar held in Defence Metallurgical Research Laboratory, Hyderabad India in 2003.