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Advertising Revolution
In 1987, Nike released their new sixty-second commercial for Air shoes„and changed the face of the advertising industry. Set to the song ñRevolutionî by the Beatles, the commercial was the first and only advert ever to feature an original recording of the Fab Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John LennonÍs place in the leftist imagination. Advertising Revolution traces the song ñRevolutionî from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald TrumpÍs cam...
Planning Derry
The story of the making and eventual implementation of a city and regional plan for the Londonderry area makes fascinating reading. Published in 1968, just before the outbreak of the recent 'troubles', it became the basis for subsequent plans implemented by officials of the Northern Ireland Department of the Environment, the Northern Ireland Housing Executive and dedicated community leaders. Their often heroic commitment to the future of the city and its environs transcends even the worst days of civil strife. The author was one of a small team that made the plan and he places it in context, explains how it came to be made and records the difficulties of planners working in the political cir...
Consumer Behaviour
La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it ...
Power
This collection brings together the indispensable secondary literature. It includes a major introduction which explains why power is a key concept and guides the reader through the contrasting attempts to understand it.
Woke Capitalism
This book delves into the corporate takeover of public morality, or ‘woke capitalism’. Discussing the political causes that it has adopted, and the social causes that it has not, it argues that this extension of capitalism has negative implications for democracy’s future.
The Socio-Political Complex
The Socio-Political Complex: An Interdisciplinary Approach to Political Life explores the socio-political complex and the whys of politics. Adopting an interdisciplinary approach, this book covers topics ranging from political science and other sciences to political culture; man's physiological and psychological drives; groups and group dynamics; metaphysical and material variations of values; social semantics; and bourgeois nationalism. This monograph is comprised of 14 chapters and opens with a discussion on man's psychological, anthropological, social, economic, and socio-psychological dimensions. A historical review of the conversion of power into authority is then presented, and bourgeo...
Decoding Organization
A fascinating new work that challenges preconceptions of both Bletchley Park and organization studies.
Organising Music
This book applies organisation theory to the creative and performance aspects of music, through a dialogue between organisation theorists and practising musicians.
Radio Man
In 1929, Stanley bought a small radio manufacturing company from its founder, W. G. Pye. By the time it crashed and burned in 1966, the Pye company had become an international empire employing 30,000 workers, and was associated with some of the most dramatic application of electronics in the period. Frankland, a journalist with a background in history, tells the story of the man and his company. Annotation copyrighted by Book News, Inc., Portland, OR
Consumption and Spirituality
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless individuals living in postmodern societies: the relationship between the material and the spiritual, the sacred and the profane. The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchan...
