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Content Strategy 101
Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization—it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.
Technical Writing One Hundred One
Details the skills you need as a technical writer to create both printed and online content. This valuable reference describes the entire development process-planning, writing, visual design, editing, indexing, and production. You also get tips on how to write information that is more easily translated into other languages. You'll learn about the importance of following templates and about how structured authoring environments based on Extensible Markup Language (XML) streamline the content development process. This updated third edition features new information on the Darwin Information Typing Architecture (DITA) standard for structured authoring, and it explains the impact of Web 2.0 technologies-blogs, wikis, and forums-on technical communication.
Middle-Class Lifeboat
A comprehensive guide to safeguard your livelihood, income, and standard of living through the ups and downs of any economy. Most Americans, no matter what their economic circumstances, identify themselves as middle class. A recent Gallup poll showed that 63% consider themselves upper-middle or middle class. And they are feeling burned out and squeezed, under pressure to bring home more and more money just to maintain their standard of living. Middle Class Lifeboat is an answer to that pressure, a comprehensive guide to living a more stress-free lifestyle. Part I: Safeguarding Your Livelihood: profiles the 53 best jobs to have to be self- sufficient whether the economy is up or down. Part II: Safeguarding Your Income: 6 ways to extend your earnings, that don't always involve money. Part III : Safeguarding Your Standard of Living: 10 off-the-grid lifestyle choices to increase your quality of life
The Language of Localization
The Language of Localization defines 52 terms that every business professional should know, even professionals who do not specialize in localization. In a global market, every business person needs to understand the importance of localization and be able to speak intelligently with localization professionals. Each term was authored by an expert practitioner who provided a short definition, a statement of why that term is important, and an essay that explains why a business professional or localization practitioner should understand the term. The Language of Localization covers everything from basic terms, such as translation, to the latest concepts, such as augmented translation and machine translation. In addition there are short definitions of 70 additional business, linguistics, and standards terms. For those who want to dig deeper, there are more than 150 references for further exploration. Expertly compiled and edited by Katherine Brown-Hoekstra, this book is a useful reference for localization experts, managers, students, and any business person who works in a global market.
Intelligent Content: A Primer
Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.
One Hundred and One Businesses You Can Start with Less Than One Thousand Dollars
Most parents today have a tough time economically: They have to be at home raising their children so they cannot work much, and the jobs that are out there are often part-time and low paying. Yet most families need two incomes today to get ahead. Detailed in this new book are over 100 business ideas that can be started for very little money and yet may provide parents with a lot more money than they would be paid by the hour. This is a collection of businesses selected especially for stay-at-home parents who are interested in augmenting their income. These businesses can be started with minimum training and investment and are all capable of producing extra income. Starting and managing a business takes motivation and talent. It also takes research and planning. This new book is intended to serve as a roadmap for starting your business. It is both easy to use and comprehensive. Thousands of great tips and useful guidelines will help you keep bringing customers back, give you low-cost internal marketing ideas, low- and no-cost ways to satisfy customers, and sales building ideas.
Theodore Roosevelt
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