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Principles of Direct and Database Marketing
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
Beyond Behaviour Change
A desire to change behavior--getting people to eat better, approach child discipline differently, or even just take the bus--is at the root of a lot of social and social welfare programs. But the question of how we can bring about effective, lasting changes in behavior is a complicated one, drawing together a range of academic disciplines and fields of social research. This book explores the political and historical landscape of behavior change, covering political ideology, trends in academic theory, and new innovations in practice and research. In addition, it examines priorities that have become central to thinking in the field, such as ways of evaluating success and measuring return on investment.
Marketing Revolution!
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.
Proceedings of the Eighth Saudi Students Conference in the UK
"Included in this proceedings is a selection of peer-reviewed scholarly papers by Saudi postgraduate researchers who presented their work at a student conference held in London at the Queen Elizabeth II Conference Centre from January 31 to February 1, 2015. The volume covers topics from fields in the humanities, social sciences and natural and applied sciences. Appealing to both specialists and non-specialists, the topics addressed by the students reflect advances in knowledge, research trends, and scholarly debates across the academic spectrum. This cross-disciplinary conference was organised by the Scientific Society for Saudi Students in the UK with support from the Saudi Arabian Cultural...
Cyclebabble
Beer and bikes: can they ever mix? What's the best way to cycle in a summer dress? How much bike do you get for £70? Or £10,000? The Guardian bike blog is one of the most vibrant sections of the newspaper's website. Here, a cycling community from around the world gives their views, rants, complaints, and every clever tip available - from keeping warm in winter to beating the bike thieves. Along with brilliant advice there are also plenty of biking tales, from the sublime (a ride by moonlight on the summer solstice) to the ridiculous (the mysterious world of naked rides). Cyclebabble is the truest, funniest and most useful collection of cycling voices there is.
How to do better creative work ebook
This is a complete guide to creating effective and award winning creative work. Harrison reveals the dynamic that lies at the heart of all great work and provides a step-by-step process to ensure you too produce award winning creative work that sells.
CRM in Financial Services
Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.
Cycling Futures
Pointing the way to the future of research and development in relation to cycling as a mode of transport, this book investigates some of the significant recent developments in the technology, provision for, and take up of cycling in various parts of the world. Tensions at the heart of the nature of cycling remain: on the one hand cycling is frequently viewed as being a risky activity, while on the other hand it is seen as being a way of allowing populations to live healthier lives. Reviewing this dichotomy, the authors in this book consider the ways that cycling is planned and promoted. This is done partly in relation to these issues of risk and health, but also from the broader perspective of behavioural response to the changing nature of cycling. A section on methodologies is also included which outlines the current state-of-the art and points a way to future research.
How to do Better Creative Work
Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you. In fact, you'll see that everyone plays a crucial role in producing creative work that works: What it means to be creative, How to build a creative culture, How virtually all great work is underpinned by a simple problem/solution dynamic, How to use that dynamic to create your big marketing ideas, How to brief a creative team, How to use 'relevant abruption' to produce big creative ideas, How to simulta...
Operation Banner
The book opens by setting the historic backdrop to The Troubles.In summer 1969 the annual Loyalist marching season sparked violence in Londonderry which spread rapidly. After three days of violence the British Government deployed troops in support of the Royal Ulster Constabulary. Initially the Catholic community welcomed the Armys presence but this was to change over the years.The first soldier was killed in 1971 and a further 48 died that year. January 30 1972 Bloody Sunday galvanized IRA recruitment and the British Embassy was burnt in Dublin. The Official IRA bombed Aldershot HQ of the Parachute Regiment and in August 1972 the Army launched Op MOTORMAN to clear No Go areas. Internment followed and the Province was firmly in the grip of sectarian violence. The next 30 years saw a remorseless counter-terrorist campaign which deeply affected the lives of all the people of Northern Ireland and several generation of the British Army.The Peace Process ground on for over ten years but the campaign formally ended in 2007 with the establishment of hitherto unimaginable power sharing.
