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Marketing Revolution!
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.
Principles of Direct and Database Marketing
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
Beyond Behaviour Change
A desire to change behavior--getting people to eat better, approach child discipline differently, or even just take the bus--is at the root of a lot of social and social welfare programs. But the question of how we can bring about effective, lasting changes in behavior is a complicated one, drawing together a range of academic disciplines and fields of social research. This book explores the political and historical landscape of behavior change, covering political ideology, trends in academic theory, and new innovations in practice and research. In addition, it examines priorities that have become central to thinking in the field, such as ways of evaluating success and measuring return on investment.
Consumer Insight
Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they do, what they buy and what they would like to buy. It also explores how customers' thoughts, feelings, objectives and strategies influence their behaviour. The book also explains how companies gain insight by managing and using their customer data correctly. Packed wit...
CRM in Financial Services
Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.
Customer Relationship Marketing
Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order that customers and consumers can be targeted effectively, a lasting relationship with each and every one is required. For this to be effectively achieved, there is a need for long-term strategy and technological investment. But where do businesses start? This practical guide is designed to set any organization on the path to planning CRM strategy and offers advice to ensure long-term success. This second edition is revised to take account of research since the first edition, and contains examples.
The Business of Sports
The book covers professional, Olympic and collegiate sports and each chapter has a fully developed introduction to explaine the relevance of the articles to be presented.
Britishness Abroad
As a global phenomenon Britishness encompassed trade, conquest and settlement and the development of imperial cultures within the vast reaches of the British Empire. At its zenith peoples around the world joined in shared traditions and common loyalties that were strenuously maintained; even those who contested its claims found it difficult to escape its effects. With the eclipse of British power and influence, the importance of this legacy has attracted increasing attention from researchers seeking to escape the confines of national histories. Britishness Abroad explores the cultural, economic and political aspects of Britishness in Australia, New Zealand, New Guinea, Canada and South Africa, as well as in the United States and within Britain itself. Leading scholars consider the movement of people, money, technology, identities, beliefs and attitudes around the British world and examine what happened to Britishness as the Empire declined. Contributors: Stephen Banfield, Kate Darian-Smith, Anne Dickson-Waiko, Patricia Grimshaw, David Goodman, Jonathan Hyslop, John MacKenzie, Gary Magee and Andrew Thompson, Adele Perry, Bill Schwarz, Stuart Ward
Automata, Languages and Programming
The two-volume set LNCS 5125 and LNCS 5126 constitutes the refereed proceedings of the 35th International Colloquium on Automata, Languages and Programming, ICALP 2008, held in Reykjavik, Iceland, in July 2008. The 126 revised full papers presented together with 4 invited lectures were carefully reviewed and selected from a total of 407 submissions. The papers are grouped in three major tracks on algorithms, automata, complexity and games, on logic, semantics, and theory of programming, and on security and cryptography foundations. LNCS 5126 contains 56 contributions of track B and track C selected from 208 submissions and 2 invited lectures. The papers for track B are organized in topical sections on bounds, distributed computation, real-time and probabilistic systems, logic and complexity, words and trees, nonstandard models of computation, reasoning about computation, and verification. The papers of track C cover topics in security and cryptography such as theory, secure computation, two-party protocols and zero-knowledge, encryption with special properties/quantum cryptography, various types of hashing, as well as public-key cryptography and authentication.
Successful Customer Relationship Marketing
A handbook on customer relationship marketing. Successful Customer Relationship Marketing explores what companies all over the world are doing and shows what tools and techniques are actually bringing results. It is divided into four parts: Customer Knowledge; Strategy and Technology; Implementation; and Sector Studies.
