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Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns...
Trashing the Planet
Globally, humans produce 1.3 billion tons of garbage every year. Discover the causes and proposed solutions for the global garbage glut, examining pollution on land, in the ocean, in the air, and in space.
Revolution in a Bottle
The amazing story of what Inc. magazine called “the coolest little startup in America.” Tom Szaky dropped out of Princeton a decade ago to found TerraCycle, a company that makes the nonrecyclable recyclable. TerraCycle is now at the forefront of the eco-capitalist movement, partnering with more than 35 million people in twenty countries in the collection of waste and transforming that waste into useful products. Creating trash cans from chip bags and plastic benches from cigarette butts, TerraCycle has redefined recycling. Revolution in a Bottle is a rollicking tale of entrepreneurial adventure and an essential guide to creating a company that’s good for people, good for profits, and good for the planet. Since Revolution in a Bottle was first published in 2009, TerraCycle has grown dramatically from a small company offering worm poop in a soda bottle to a pioneer of recycling worldwide. This completely revised and expanded edition continues the story of this incredible company.
Make Garbage Great
In this fun, pop culture exploration, two ecological entrepreneurs examine the materials we use in our daily lives, show how they impact the environment, and provide project ideas—from recycling to upcycling and more—to lessen our impact and protect our world. Jam-packed with information, more than 200 photographs and illustrations, and approximately twenty DIY projects, this engaging, graphic volume shows us how we all can cut down, reuse, and repurpose the garbage we produce. With its easy hands-on design, Garbage Is Great contains information, little known facts, compelling graphics, and colorful illustrations and photos on a variety of common household waste-stream materials: Plastic...
Marketing et développement durable
A partir d'un modèle orginal les auteurs proposent une vision solide du marketing RSE. Ce modèle est fondé sur le concept de valeur étendue (par opposition à valeur ajoutée). Il intègre les 3 phases de la consommation (avant, pendant, après) ainsi que les aspects sociétaux et environnementaux associés à la production. Les entreprises doivent avoir des réponses concrètes pour faire face à ces nouvelles problématiques. Le marketing "classique" doit donc s'enrichir de nouvelles dimensions. Pratique et opérationnel, cet ouvrage propose des outils pour mettre en place le développement durable dans sa démarche marketing.
The Future of Packaging
Outstanding Book of the Year gold medalist and “Most Likely to Save the Planet” from the Independent Book Publisher Awards. Tom Szaky sets out to do the impossible – eliminate all waste. This book paints a future of a “circular economy” that relies on responsible reuse and recycling to propel the world towards eradicating overconsumption and waste. Only 35 percent of the 240 million metric tons of waste generated in the United States alone gets recycled, according to the Environmental Protection Agency. This extraordinary collection shows how manufacturers can move from a one-way take-make-waste economy that is burying the world in waste to a circular, make-use-recycle economy. Ste...
Green House
Consumers may already recycle newspapers and aluminum cans. But what about the containers that have both plastic and cardboard components? Should we really toss water bottle caps? Scratched CDs? Computers? Cell Phones? Green House: Eco-Friendly Disposal and Recycling at Home is an A to Z guide to disposing and recycling all varieties of common household trash, from broken appliances to spent smoke detectors to pet waste. Crampton provides informative, comprehensive and practical information for adopting greener and more earth friendly habits of disposal by promoting recycling and living a little lighter.
Outsmart Waste
Ever-expanding landfills, ocean gyres filled with floating plastic mush, endangered wildlife. Our garbage has become a massive and exponentially growing problem in modern society. Eco-entrepreneur Tom Szaky explores why this crisis exists and explains how can we solve it by eliminating the very idea of garbage. To outsmart waste, he says, we first have to understand it, then change how we create it, and finally rethink what we do with it. By mimicking nature and focusing on the value inherent in our by-products, we can transform the waste we can't avoid creating from useless trash to a useful resource. Szaky demonstrates that there is value in every kind of garbage, from used chewing gum to juice pouches to cigarette butts. After reading this mind-expanding book, you will never think about garbage the same way again.
The Adventures of a Plastic Bottle
A plastic bottle describes its journey from the refinery through a recycling plant, after which it was used as part of a space suit.
