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Do you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task... and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log everything on their fitness app? The fact is, these obsessions and 'highs' affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and t...
Officers, Entrepreneurs, Career Migrants, and Diplomats
“Money, money, and more money.” In the eyes of early modern warlords, these were the three essential prerequisites for waging war. The transnational studies presented here describe and explain how belligerent powers did indeed rely on thriving markets where military entrepreneurs provided mercenaries, weapons, money, credit, food, expertise, and other services. In a fresh and comprehensive examination of pre-national military entrepreneurship – its actors, structures and economic logic – this volume shows how readily business relationships for supplying armies in the 17th and 18th centuries crossed territorial and confessional boundaries. By outlining and explicating early modern military entrepreneurial fields of action, this new transnational perspective transcends the limits of national historical approaches to the business of war. Contributors are Astrid Ackermann, John Condren, Jasmina Cornut, Michael Depreter, Sébastien Dupuis, Marian Füssel, Julien Grand, André Holenstein, Katrin Keller, Michael Paul Martoccio, Tim Neu, David Parrott, Alexander Querengässer, Philippe Rogger, Guy Rowlands, Benjamin Ryser, Regula Schmid, and Peter H. Wilson.
Empathic Entrepreneurial Engineering
How can empathy and persuasiveness help us become better professionals and address society’s big issues? You can find the answers in this guide to solving problems based on stories from scientists and company founders. You can pre-order the book here: https://dgo.formstack.com/forms/preorderform_empathic_entrepreneurial_engineering
White Lies and Black Markets
In White Lies and Black Markets, Fatah-Black offers a new account of the colonization of Suriname—one of the major European plantation colonies on the Guiana Coast—in the period between 1650-1800. While commonly portrayed as an isolated tropical outpost, this study places the colony in the context of its connections to the rest of the Atlantic world. These economic and migratory links assured the colony’s survival, but also created many incentives to evade the mercantilistically inclined metropolitan authorities. By combining the available data on Dutch and North American shipping with accounts of major political and economic developments, the author uncovers a hitherto hidden world of illicit dealings, and convincingly argues that these illegal practices were essential to the development and survival of the colony, and woven into the fabric of the colonial project itself.
