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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Innovations in Green Nanoscience and Nanotechnology
This book discusses how greener synthetic pathways are amenable and productive for the synthesis of novel nanomaterials. It furthers the integration of advances in green nanoscience and nanotechnology, including pathways dedicated to the design, development, and fabrication of a range of products and devices. Topics such as green nanotechnology for advanced energy systems, sustainable delivery systems, medicine, agri-nanotechnology for sustainable agriculture, nanotechnology in crop protection, and nanotechnology for soil conservation are included. FEATURES Provides a holistic view of green nanotechnology and its applications Places an emphasis on synthesis, characterization, and applications of green nanomaterials Discusses the development of innovative green synthetic pathways to produce novel biomaterials Includes characterization tools used in the material synthesis via green synthetic pathways Advocates green nanotechnology solutions for sustainability and energy This book is aimed at researchers and professionals in nanotechnology, green chemistry, and chemical engineering.
Perspectives On Supersymmetry
Supersymmetry is at an exciting stage of development. It extends the Standard Model of particle physics into a more powerful theory that both explains more and allows more questions to be addressed. Most important, it opens a window for studying and testing fundamental theories at the Planck scale. Experimentally we are finally entering the intensity and energy regions where superpartners are likely to be detected, and then studied. There has been progress in understanding the remarkable physics implications of supersymmetry, including the derivation of the Higgs mechanism, the unification of the Standard Model forces, cosmological connections such as a candidate for the cold dark matter of ...
Phenomenology Of Ultra-relativistic Heavy-ion Collisions
This book gives an introduction to main ideas used in the physics of ultra-relativistic heavy-ion collisions. The links between basic theoretical concepts (discussed gradually from the elementary to more advanced level) and the results of experiments are outlined, so that experimentalists may learn more about the foundations of the models used by them to fit and interpret the data, while theoreticians may learn more about how different theoretical ideas are used in practical applications. The main task of the book is to collect the available information and establish a uniform picture of ultra-relativistic heavy-ion collisions. The properties of hot and dense matter implied by this picture are discussed comprehensively. In particular, the issues concerning the formation of the quark-gluon plasma in present and future heavy-ion experiments are addressed.
Wellness Issues for Higher Education
Wellness Issues for Higher Education is an essential resource that addresses a range of student wellness issues confronting professionals in college and university settings. Organized around five dimensions of Wellness—Emotional, Social, Intellectual, Physical, and Spiritual—this book comprehensively covers key topics that contribute to students’ success in college. Each topical chapter includes proactive wellness advice, and is designed to prepare the reader to better understand the facts, issues, and strategies appropriate for addressing the issue. Each Chapter Features: Background information, theory, and research Historical and emerging issues Common questions, controversies, chall...
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Geodesic Flows
The aim of this book is to present the fundamental concepts and properties of the geodesic flow of a closed Riemannian manifold. The topics covered are close to my research interests. An important goal here is to describe properties of the geodesic flow which do not require curvature assumptions. A typical example of such a property and a central result in this work is Mane's formula that relates the topological entropy of the geodesic flow with the exponential growth rate of the average numbers of geodesic arcs between two points in the manifold. The material here can be reasonably covered in a one-semester course. I have in mind an audience with prior exposure to the fundamentals of Rieman...
Nano-Oncologicals
This authoritative volume focuses on emerging technologies in cancer nano medicine, characterized by their multi-functionality and potential to address simultaneously diverse issues of clinical relevance in the treatment of cancer. The book consists of sixteen chapters divided into six sections: 1) Biological Barriers in Cancer; 2) Tumor Targeting; 3) Targeting the Immune System; 4) Gene Therapy; 5) Nano theranostics and 6) Translational Aspects of Nano-Oncologicals. The volume starts with an introduction describing the biological barriers associated with cancer therapy and highlighting ways to overcome such barriers through the use of nanotechnology. This is followed by an analysis of the t...
THE INDIAN LISTENER
The Indian Listener (fortnightly programme journal of AIR in English) published by The Indian State Broadcasting Service,Bombay ,started on 22 December, 1935 and was the successor to the Indian Radio Times in english, which was published beginning in July 16 of 1927. From 22 August ,1937 onwards, it was published by All India Radio,New Delhi.In 1950,it was turned into a weekly journal. Later,The Indian listener became "Akashvani" in January 5, 1958. It was made a fortnightly again on July 1,1983. It used to serve the listener as a bradshaw of broadcasting ,and give listener the useful information in an interesting manner about programmes,who writes them,take part in them and produce them alo...
Nanopharmaceuticals: Principles and Applications Vol. 3
This book is the third volume on this subject and focuses on the recent advances of nanopharmaceuticals in cancer, dental, dermal and drug delivery applications and presents their safety, toxicity and therapeutic efficacy. The book also includes the transport phenomenon of nanomaterials and important pathways for drug delivery applications. It goes on to explain the toxicity of nanoparticles to different physiological systems and methods used to assess this for different organ systems using examples of in vivo systems.
