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International Public Relations
Pioneering, empirical research on the role of PR in extremely challenging situations Truly global perspectives encourages the analysis of PR from the ‘margins’; Challenge what some scholars view as the US hegemony in PR and contributes to the theoretical development of the discipline; Redefines the role of public relations in society by emphasizing its potential contribution to peace building, conflict resolution, and empowering civil society.
Measuring Country Image
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
Research Handbook on Strategic Communication
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.
Chinese Soft Power and Public Diplomacy in the United States
This book explores Chinese soft power and public diplomacy, and the way that it has played out in the context of the US-China relationship. As tensions between the two countries have grown in recent years, Chinese foreign policy has oscillated between confrontation and conciliation. In this work, which integrates all facets of China’s public diplomacy especially towards United States, the author explores the past and future of Chinese soft power, in a text that will interest diplomats, scholars and journalists.
Handbook on Digital Corporate Communication
This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.
Taiwan and Southeast Asia
Lee, Chan and their contributors analyse the different kinds of soft power deployed by Taiwan in its bid to strengthen its relations with its neighbours in Southeast Asia. Despite not having formal diplomatic relations with Southeast Asian countries after their diplomatic recognition of the People’s Republic of China decades ago, Taiwan continues to be a key economic and socio-cultural partner for the region at large. Successive administrations in Taiwan from the Chen to Tsai eras have circumvented the long-standing absence of diplomatic recognition with the diffusion of soft power ─ shaping what others want with attractiveness ─ through the utilization of its existing economic and soc...
Perspectives on Post-Truth
This volume tackles an array of complex and interrelated phenomena which are usually referred to as the post-truth condition – from confirmation bias to science denialism, misinformation, and the rise of polarized ‘epistemic tribes’ on social media. Based on a multi-disciplinary approach, the book seeks not just to chart the landscape of post-truth but to equip the readers with the intellectual tools to navigate and counteract its most detrimental aspects. ‘Post-truth’ denotes a cluster of phenomena that pose significant epistemic and societal challenges, including the proliferation of confirmation bias, denial of scientific findings, reinforcement of beliefs within echo chambers, ...
What in the World?
Analysing social change has too often been characterized by parochialism, either a Eurocentrism that projects European experience outwards or a disciplinary narrowness that ignores insights from other academic disciplines. This book moves beyond these limits to develop a global perspective on social change. The book provincializes Europe in order to analyse European modernity as the product of global developments and brings together renowned scholars from international relations, history and sociology in the search for common understandings. In so doing, it provides a range of promising theoretical approaches, analytical takes and substantive research areas that offer new vistas for understanding change on a global scale.
COVID-19, Communication and Culture
This book analyses some of the many upheavals brought about by the COVID-19 pandemic through the lens of the COVID-19–communication–culture interface, with a particular focus on the new global, virtual workplace. It brings together a pluridisciplinary and multinational team of researchers from the fields of sociology and organisational studies, discourse analysis, linguistics, communication and cultural studies, and includes testimonials from actors within the professional sector such as international managers, consultants and foreign trade advisors. The collection examines a wide range of phenomena including communication on the pandemic by public authorities, the pandemic as a discursi...
