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Measuring Country Image
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
Social Theory and Public Relations Research
As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas' work. This book systematically reviews the body of public relations and communication literature that has applied Habermas' theories for the first time, to provide an extensive and nuanced discussion on what one of the most influential social theorists has to offer public relations research. Taking concepts from seminal works such as the Theory of Communicative Actionand the Structural Transformation of the Public Sphere, this book explores applications of Habermas' concepts. It confronts conflicts with Habermas' critical understanding of public relations as moral communication, and exp...
Research Handbook on Strategic Communication
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.
COVID-19, Communication and Culture
This book analyses some of the many upheavals brought about by the COVID-19 pandemic through the lens of the COVID-19–communication–culture interface, with a particular focus on the new global, virtual workplace. It brings together a pluridisciplinary and multinational team of researchers from the fields of sociology and organisational studies, discourse analysis, linguistics, communication and cultural studies, and includes testimonials from actors within the professional sector such as international managers, consultants and foreign trade advisors. The collection examines a wide range of phenomena including communication on the pandemic by public authorities, the pandemic as a discursi...
Handbook on Digital Corporate Communication
This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.
Taiwan and Southeast Asia
Lee, Chan and their contributors analyse the different kinds of soft power deployed by Taiwan in its bid to strengthen its relations with its neighbours in Southeast Asia. Despite not having formal diplomatic relations with Southeast Asian countries after their diplomatic recognition of the People’s Republic of China decades ago, Taiwan continues to be a key economic and socio-cultural partner for the region at large. Successive administrations in Taiwan from the Chen to Tsai eras have circumvented the long-standing absence of diplomatic recognition with the diffusion of soft power ─ shaping what others want with attractiveness ─ through the utilization of its existing economic and soc...
Social Theory and Public Relations Research
As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas� work. This book systematically reviews the body of public relations and communication literature that has applied Habermas� theories for the first time, to provide an extensive and nuanced discussion on what one of the most influential social theorists has to offer public relations research. Taking concepts from seminal works such as the Theory of Communicative Action and the Structural Transformation of the Public Sphere, this book explores applications of Habermas� concepts. It confronts conflicts with Habermas� critical understanding of public relations as moral communication...
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
International Public Relations
International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory b...
