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Hello, My Name Is Awesome
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Hello, My Name Is Awesome
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
Summary of Alexandra Watkins's Hello, My Name Is Awesome
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The SMILE SCRATCH name evaluation test is based on the philosophy that a name should make you smile instead of scratch your head. SMILE is an acronym for the five qualities of a great name, which I cover here. #2 A name should suggest something about your brand. It should not describe your company in a descriptive way, like Fast Signs, but in a creative or metaphorical way, such as Amazon. #3 Some coined names are those that suggest a positive brand experience. Jamba Juice, Twizzlers, and Zappos all live up to their fun, high-energy names. #4 When writing your creative brief, you should jot down a few adjectives that describe the personality of your brand. You can use those words to spark name ideas. Ad agencies are notorious for suggesting creative prowess through their wonderfully strange names.
Alexander Watkins Terrell
Alexander Terrell's career placed him at the center of some of the most pivotal events in nineteenth- and early twentieth-century history, ranging from the Civil War to Emperor Maximilian's reign over Mexico and an Armenian genocide under the Ottoman Empire. Alexander Watkins Terrell at last provides the first complete biographical portrait of this complex figure. Born in Virginia in 1827, Terrell moved to Texas in 1852, rising to the rank of Confederate brigadier general when the Civil War erupted. Afterwards, he briefly served in Maximilian's army before returning to Texas, where he was elected to four terms in the state Senate and three terms in the House. President Grover Cleveland appoi...
The Naming Book
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Let's Stop Meeting Like This
Ugh—meetings. They're where productivity goes to die, right? There has to be a better way. According to leading consultants Dick and Emily Axelrod, there is. Using the same principles that make video games so engaging and that transformed the numbing assembly line into the dynamic shop floor, the Axelrods outline a flexible and adaptable system used to run truly productive meetings in all kinds of organizations—meetings where people create concrete plans, accomplish tasks, build connections, and move projects forward. They show how to design every aspect of a meeting—from the way you greet people at the beginning to how you sum up at the end—so that real work actually gets done. Those who have adopted this system will never go back. Neither will you.
Sacred Mirrors
This unique series of paintings takes the viewer on a graphic, visionary journey through the physical, metaphysical, and spiritual anatomy of the self. From anatomically correct rendering of the body systems, Grey moves to the spiritual/energetic systems with such images as "Universal Mind Lattice," envisioning the sacred and esoteric symbolism of the body and the forces that define its living field of energy. Includes essays on the significance of Grey's work by Ken Wilber, the eminent transpersonal psychologist, and by the noted New York art critic, Carlo McCormick.
Apology
A scorching psychological drama about family, betrayal and the limits of forgiveness.Adrian Pomeroy teaches English at an all-boys school ‘full of bullshit artists in blazers’. When he finds himself at the centre of an allegation that might end his career, his life starts to unravel in spectacular fashion. With a police investigation underway, Adrian turns to his detective brother for help, but Noel is battling crippling demons of his own. As the repercussions of this one accusation lead to the implosion of Adrian’s family, he can no longer ignore the secrets buried in his own past. The Apology is an explosive and shocking portrait of the lies we tell ourselves and each other in order to survive.
Handbook of Cognition and Emotion
Comprehensively examining the relationship between cognition and emotion, this authoritative handbook brings together leading investigators from multiple psychological subdisciplines. Biological underpinnings of the cognition-emotion interface are reviewed, including the role of neurotransmitters and hormones. Contributors explore how key cognitive processes -- such as attention, learning, and memory -- shape emotional phenomena, and vice versa. Individual differences in areas where cognition and emotion interact -- such as agreeableness and emotional intelligence -- are addressed. The volume also analyzes the roles of cognition and emotion in anxiety, depression, borderline personality disorder, and other psychological disorders.
Creative Lives
South Asian Diasporic Writing—poetry, fiction literary theory, and drama by writers from India, Pakistan, and Sri Lanka now living in the UK, Canada, Australia, New Zealand, and the USA—is one of the most vibrant areas of contemporary world literature. In this volume, twelve acclaimed writers from this tradition are interviewed by experts in the field about their political, thematic, and personal concerns as well as their working methods and the publishing scene. The book also includes an authoritative introduction to the field, and essays on each writer and interviewer. The interviewers and interviewees are: Alexandra Watkins, Michelle de Kretser, Homi Bhabha, Klaus Stierstorfer, Amit Chaudhuri, Pavan Malreddy, Rukhsana Ahmad, Maryam Mirza, Shankari Chandran, Birte Heidemann, Neel Mukherjee, Anjali Joseph, Chris Ringrose, Michelle Cahill, Rajith Savanadasa, Mariam Pirbhai, Maryam Mirza, Mridula Koshy, Sehba Sarwar, Dr Angela Savage, Sulari Gentill.
