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Sustainable Marketing
Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a ...
Sustainable Marketing
Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day work.
Materials and Sustainability
This book examines sustainable manufacturing, from the extraction of materials to processing, use, and disposal, and argues that significant changes in all of the above are needed for the world to progress toward a more circular economy. Materials and processing methods are usually chosen with performance as the key metric. Why has our society embraced plastics? Because they work. In most cases, they are lighter, easier to manufacture, and less expensive than the metal, wood, glass, or stone they have replaced. Why do industrial manufacturers use toxic chemicals? Because they are effective, but the unintended consequences may be severe. By learning how various materials are made and what hap...
Transatlantic Women
Highlights the social and textual complexity of the transatlantic world for American women writers
Sustainable Advertising
Transform your advertising practice by learning to harness the power of the industry to tackle the climate crisis. This is the book every advertising professional needs to lead the way to a sustainable future. Sustainable Advertising is designed to equip advertising and marketing services professionals with the tools and expertise they need to make their daily practices more sustainable whilst improving productivity and saving money. Covering every aspect of advertising, from how ads are made and the way they are distributed to the product, service and behaviour each ad promotes, this book lays out a way forward for the industry that will overcome the current problems faced. From the Director of Communications for the Advertising Association and Ad Net Zero Matt Bourn, this must-read guide sets out a clear 5-point action plan for the advertising industry and includes case studies and interviews with industry leaders including Cannes Lions, Havas, WPP and Mediacom. Learn from top examples of best practice in the industry and how to avoid greenwashing in this unmissable and practical manifesto for the future of advertising.
With Chatwin
Few writers have had as many distinct lives as Bruce Chatwin and few have been as compelling in person as in print. Chatwin was a traveller, an aesthete and an anthropologist. In his twenties he was a star at Sotheby's; in his thirties he was a star at The Sunday Times. A solitary man and a socialite; he was always exotic. He became famous as the person who reinvented travel-writing and when he died in 1989, aged 48, he had published six strikingly varied books. Susannah Clapp's book is not a biography, but collects her own memories of Chatwin and those of his friends, acquaintances and colleagues, with the aim of producing a chronology of the author's life and, more important, of illuminating particular fields of interest. This is not merely a celebratory volume, but a investigatory one, illustrated with photographs of and by Bruce Chatwin.
Can Marketing Save the Planet?
An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.
Jane Eyre's Fairytale Legacy at Home and Abroad
Exploring the literary microcosm inspired by Brontë's debut novel, Jane Eyre's Fairytale Legacy at Home and Abroad focuses on the nationalistic stakes of the mythic and fairytale paradigms that were incorporated into the heroic female bildungsroman tradition. Jane Eyre, Abigail Heiniger argues, is a heroic changeling indebted to the regional, pre-Victorian fairy lore Charlotte Brontë heard and read in Haworth, an influence that Brontë repudiates in her last novel, Villette. While this heroic figure inspired a range of female writers on both sides of the Atlantic, Heiniger suggests that the regional aspects of the changeling were especially attractive to North American writers such as Susa...
