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Her Christmas Hero
"Category: Inspirational"--Page 4 of cover.
Sustainable Marketing
Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative. Sustainable Marketing represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization. It draws upon both professional experiences and academic research, featuring in-depth case studies that are supported by facts, figures, commentary, interviews and analysis. In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. This includes, but isn't limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution. Sustainable marketing isn't just great for the environment--it also results in a loyal consumer base and a widely respected brand identity.
One Show Interactive, Volume XVI
DIVInteractive advertising and new media have come a long way from simple pop-up ads and banners. Among the winners in this year's 2013 One Show Interactive Awards, you'll find work that inspires, entertains, and continually pushes the boundary between the real and virtual realms. One Show Interactive, Volume XVI showcases the best of this past year's winners from around the world. With more than 1,200 four-color images in a lush package, One Show Interactive, Volume XVI is an important reference source for creatives, producers, and students alike. Categories covered include e-commerce, corporate image, direct marketing, self-promotion, and more./div
Sirens and Stories: An Anthology of the Paramedic Profession
This stunningly well-written collection of short stories and poetry from across the UK gives an insight into the broad and complex role of the paramedic: from the pop of the sternum as chest compressions are started on someone who is dying, through to supporting the delivery of a pink, crying baby into the world. These accounts capture the life and death decisions made in emergency situations, the diverse calls that define a paramedic's role and, above all, the resilience, humanity, and humour required to deliver care in some of the most challenging circumstances. Forty six authors lend their unique voices to this anthology, capturing the reality of the nights and days in the lives of those working in the ambulance service and beyond. Their stories paint a moving and honest portrait of one of the most demanding, and rewarding, roles in the NHS.
The Handbook of Carbon Management
Every manager and every employee in every function can embed climate solutions and reduce greenhouse gas emissions. This book, written by experts in the field of sustainability in business, shows you how. The climate crisis is one of the greatest challenges we face today, and it affects all aspects of business and society. Consequently, everyone needs to know the best high-impact climate solutions that can be embedded into their organisational area. In this book you will find ideas for your team, your department and your organisation to make this a reality. We provide you with implementation plans and inspiring case studies, with practical and helpful tools that will help you to scale up cli...
One Show Interactive, Volume XI
Interactive advertising and new media have come a long way from simple pop-up ads and banners. Among the winners in this year’s 2008 One Show Interactive Awards, you’ll find work that inspires, entertains, and continually pushes the boundary between the real and virtual realms. One Show Interactive, Volume XI showcases the best of this past year’s winners from around the world. Featuring an all-new format, this latest edition includes more in-depth analyses of the Pencil-winning work, more descriptions, and a new look. With more than 1,200 four-color images in a lush package, One Show Interactive, Volume XI is an important reference source for creatives, producers, and students alike. Categories covered include e-commerce, corporate image, direct marketing, self-promotion, and more.
Digital Advertising
What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."
One Show Interactive
One Show Interactive, Volume IX features all the winners from the 2006 One Show Interactive ceremony. Here you'll find images from the best websites, banner ads, gaming, integrated, and interactive sites from all over the world. The book also includes in-depth text and interviews with the creatives and producers behind the Gold, Silver, and Bronze winning work. With four-color throughout, the One Show Interactive, Volume IX is a must-have for creatives in interactive advertising, students, and Web enthusiasts.
Hacker, Maker, Teacher, Thief: Advertising's Next Generation
- What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.
