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This book is a fundamental and unique masterpiece which reflects the discussions on business and economic ethics over decades in German-speaking countries, and does so by systematically developing an Ethics of Economic Systems from a Christian-theological perspective with a firm foundation in the western philosophical and economic literature. Neither in German-speaking nor English-speaking regions has this complex theme been dealt with in such a comprehensive and thorough manner. Ethics is a matter of doing justice to the human without twisting the facts and ignoring the constraints. The study introduces seven criteria of human justice, that fundamentally relate to the Christian revelation a...
Friedrich List (1789-1846) was a prophet of social market economy, national economy and the infant-industry theory. In this comprehensive biography the international influence and reception of List’s theories is presented together with his extraordinary vita. List was a notable early advocate of economic integration of the many separate states of 19th century Germany. His basic theory is that of productive resources and the need to protect infant industries until they have matured enough to stand alone. He is recognized as a visionary economist with social responsibility and as an influential railway pioneer. He was a liberal and a democrat who promoted an extended representative democracy, including respect for human rights and civil liberties, to accompany industrial development. His highly influential main work “The National System of Political Economy” has been translated into many languages. Eugen Wendler, the renowned author and List expert, not only builds upon his many years of research, but also discusses several new sources. This richly illustrated book is as informative as it is well written.
Die Abhängigkeit der Massenmedien von den Werbeeinnahmen und dem Anzeigenteil.- Zur Ausgangsfragestellung.- Die Bedeutung der Werbung im Spätkapitalismus.- Werbung und Massenmedien.- Anzeigenabhängigkeit und Konjunkturanfälligkeit.- Die Verteilung der Werbeaufwendungen auf die Werbeträger.- Die „Wettbewerbsverzerrung" zwischen Presse und Werbefernsehen.- Die Verteilung des Werbeaufwandes auf die einzelnen Werbeträger.- Die Verteilung der Markenartikelwerbung innerhalb der Werbeträger Zeitung und Zeitschrift.- Markenartikelwerbung und Werbeträgerkombinationen.- Kostendeckungsprinzip und Werbeab.
Während des Spätmittelalters wurden größere Bevölkerungsgruppen für die Schriftkultur gewonnen. Das Vorhandensein eines lesefähigen Publikums und die Möglichkeit, auf dieses Publikum durch gedruckte Schriften einzuwirken, erwiesen ihre Bedeutung für das öffentliche Leben zum ersten Mal im Deutschland der Reformationszeit. Der vorliegende Band widmet sich einer Reihe von Problemen, die sich im Zusammenhang mit der Verschriftlichung der Kultur im Spätmittelalter und der Reformation gestellt haben.
After 1945, new methods and tools for forecasting the future grew out of the dynamic developments that were taking place in science and technology. Conceptions of futures research or futures studies as approaches to forecasting, planning and envisaging the future grew out of transnational circulations of knowledge in the 1950s and 1960s. The futures field was epitomized by the perception of many possible futures to be forecast and shaped. However, during the 1970s, the limits of envisioning the future became increasingly evident. This book as the first comprehensive study on the topic focuses on the futures field in Western industrialized countries – particularly the USA and West Germany – but also takes the socialist states and global networks into its ambit.