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Servings of Self-Mastery
Self-mastery is the pinnacle of self-effectiveness. It is the reset button that puts you back in control of your life and helps you make healthy choices in both your personal and business life. If you've ever experienced anxiety, loss, self-doubt, confusion, procrastination, helplessness, lack of self-control and impatience, then Servings of Self-Mastery is for you. With self-mastery you are able to coach yourself out of the negative mind-states that hold you back. This book will help you recognise the thoughts, feelings and beliefs that stand in your way of physical, mental, emotional and spiritual fulfilment. It will equip you with the agency to reframe these barriers into positive energy ...
Women: Wise, Optimistic, Motivating, Empowering & Nurturing
Women’s Day, celebrated annually on the 9th of August, commemorates the 1956 women’s march against the discriminatory pass laws during the apartheid era. It was on this day that women from across the nation were led by Helen Joseph, Lillian Ngoyi, Rahima Moosa and Sophia Williams-De Bruyn to the Union Buildings to protest against the oppressive pass laws. As SA History describes it, “The 1956 Women’s March played a vital role in women becoming more visible participants in the anti-apartheid struggle.” That is not to say that women were not already playing an instrumental role in the struggle. But as history has long demonstrated, this is often a forgotten aspect of our narrative. T...
Social Media Marketing Management
This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms’ operational activities to create a competitive advantage. In emerging markets and developing economies (EMDEs), social media provides a technological solution to the economic challenges faced by governments, firms, and people at the bottom of the economic pyramid. Social media is often considered to be fundamentally changing the business paradigm and is increasingly integrated into t...
When Crisis Strikes
In the past few years, so many scandals have rocked corporate South Africa that crises seem to be the norm rather than the exception. In the glare of the public eye, with cameras, microphones and cellphones in their face, many leaders who excel in organisations suddenly become scared, confused and can even appear shady. When Crisis Strikes looks at a variety of crises in the age of social media in South Africa and abroad, with examples of who got it right, who got it wrong and how they could have done better. The organisations range from schools to local companies to multinationals caught up in state capture claims and giants such as Boeing and BP. The book provides ten simple and effective rules to help manage crisis situations. The practical advice in each rule is backed up by academic research that draws from public relations, marketing, management, leadership and psychology. It combines insights from a seasoned journalist and an accomplished academic to give you the advice and tools to ward off a crisis before it strikes and, if it’s too late, to resolve a situation quickly and with integrity.
The Book Every Marketer Should Read
What does it take to be an incredible marketer, creating campaigns that move something from 'here' to 'there' so that it is noticed, believed, loved, and ultimately (and importantly) bought by customers – whether in business-to-business or business-to-consumer contexts? How does a marketer devise strategies to fulfil the 360° dreams, aspirations and objectives of an entire business? Is it through brand building, maintaining brand health and reputation, or effective storytelling? Is it about raising product/service awareness, pricing strategies, or the choice of promotional channels – whether above-the-line, below-the-line, or through digital and AI messaging? Or perhaps it's about deliv...
New Markets, New Mindsets
The base of the pyramid (BOP)--the largest socio-economic group, but which also has the lowest income--is the subject of increasing attention in business practices worldwide, the current shift of which is toward creating a more sustainable market. That trend is thoroughly detailed in this helpful guide to understanding and succeeding in BOP business. Utilizing case studies from South Africa, the book demonstrates that in South Africa, around 60 percent of the population is not served or underserved by current business, with similar comparisons existing globally. The book offers strategies for tapping the significant new market both effectively and ethically, and showcases pioneering BOP businesses as well as the failures--giving special focus to what makes an approach sustainable. Also included are interviews with more than 40 top players, and the case studies include Nestlé, Danone, Walmart, Blue Label Technologies, and Capitec.
The Obvious Choice
The world is driven by ambition, dreams, expectations, wishes and desires. We all believe we are the obvious choice to be selected, noted, identified, appointed or anointed. We may think and believe we are the obvious choice in many areas of our lives, but the reality is that this is not the case. When your boss informs you that you are not getting that role you assumed was in the bag (and you'd already informed your family and friends that it was yours – and had even bought the attire to go with it), you ask: what happened? What happened when you were bypassed for the lead role in a project? You believed in your potential and you believed that everyone in your organisation and circle saw ...
The Brave Code
Africa is rich with potential and renowned for its innovation. However, with the long shadow of the Berlin Conference of 1884 (also known as the Congo Conference) ever present, an exponential growth trajectory, using modern leadership and management practice, needs to be charted for Africa to catch up with the developed world. Musa Kalenga – technologist, marketer, brand communicator, entrepreneur, author of Ladders & Trampolines and Group CEO and shareholder of Brave Group – believes this is only possible using the springboard combination of creativity and technology. The Brave Code explores Musa's journey with Brave Group to pioneer a shared-value creative enterprise as a blueprint for...
The Book Every Leader Needs To Read
For our world to survive, and thrive, we need people who can lead the way to a better future for everyone, be that in corporate, government, or society in general. What we need is great leadership, not mediocre leadership, and an attitude of ever-learning, growing and developing. Business leaders have a financial and moral obligation to uplift the people of this country. A narrow focus on profit won't achieve that, but a culture that puts people first can. We need ethical leaders, visionary leaders, empathic leaders, courageous leaders, forward-thinking leaders, transformational leaders, human-centric leaders, purposeful leaders, curious leaders. This book is the antidote to the lack of ment...
