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Leadership Development in Public Relations
Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation. Often, our focus on high profile leaders is centered on success stories, but so much can be learned from the trials, or “crucibles,” they have faced and how leaders overcame and were shaped by these challenges. The Fellows interviewed represent a diverse group of accomplished professionals with specializations ranging from military public affairs and government, corporate, education, agency, and nonprofit organizations. A focus on ethical values, virtues, and ethical leadership will inspire readers to themselves confidently lead. This book will be of interest to advanced students in public relations programs or young professionals looking to forge their careers in public relations leadership.
Public Relations and the Rise of AI
This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication. One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to mitigate these risks and ensure that PR strategies are aligned, offering practical guidance on maintaining trust and authenticity in PR practices. Readers will learn to leverage AI for enhanced communication strategies and real-time audience engagement while navigating the ethical and legal implications of AI in PR. Featuring contributions from leading scholars, the book includes case studies and examples of AI-driven PR practices, showcasing innovative approaches and lessons from well-known brands. It offers a global perspective on AI’s impact on PR, with insights for practitioners and scholars worldwide. This book equips public relations educators, researchers, and professionals with the knowledge and tools they need in the changing landscape of communication in the age of AI.
The Public Relations of Everything
The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitte...
Communication, Culture, and Human Rights in Africa
Communication, Culture, and Human Rights in Africa provides a comprehensive and interdisciplinary analysis of the interface between human rights and civil society, the media, gender, education, religion, health communication, and political processes, weaving theory, history, policy, and case analyses into a holistic intellectual and cultural critique while offering practical solutions.
The New CEOs
The New CEOs looks at the women and people of color leading Fortune 500 companies, exploring the factors that have helped them achieve success and their impact on the business world and society more broadly. As recently as fifteen years ago, there had only been three women CEOs of Fortune 500 companies, and no African Americans. By now there have been more than 100 women, African American, Latino, and Asian-American CEOs of Fortune 500 companies. Richard L. Zweigenhaft and G. William Domhoff look at these “new CEOs” closely. Weaving compelling interview excerpts with new research, the book traces how these new CEOs came to power, questions whether they differ from white male Fortune 500 ...
Vision, Rhetoric, and Social Action in the Composition Classroom
In this innovative volume, Kristie S. Fleckenstein explores how the intersection of vision, rhetoric, and writing pedagogy in the classroom can help students become compassionate citizens who participate in the world as they become more critically aware of the world. Fleckenstein argues that all social action—behavior designed to increase human dignity, value, and quality of life—depends on a person’s repertoire of visual and rhetorical habits. To develop this repertoire in students, the author advocates the incorporation of visual habits—or ways of seeing—into a language-based pedagogical approach in the writing classroom. According to Fleckenstein, interweaving the visual and rhe...
Engineered to Speak
Engineered to Speak: Helping You Create and Deliver Engaging Technical Presentations Technical expertise alone is not enough to ensure professional success. Twenty-first century engineers and technical professionals must master making the complex simple and the simple interesting. This book helps engineers do what they love most: take a complicated system and create a stronger solution. You will learn tips and strategies that help you answer one essential question, “How can I get better at sharing my ideas with a variety of audiences?” In Engineered to Speak, Alexa Chilcutt and Adam Brooks combine their expertise in messaging and public speaking with research that illustrates how effecti...
Devaluing Public Apologies in the Age of Social Media
In Devaluing Public Apologies in the Age of Social Media, Joshua M. Bentley argues that apologies are losing their meaning in American society as organizations and public figures treat them as strategical tools without considering their ethical implications. As the demand for apologies in the age of social media continues to increase exponentially, Bentley posits, the apologies that are given carry less and less weight to the public. This book examines how controversial figures like Donald Trump and Joe Rogan, as well as brands like Google and Bud Light, have addressed public controversies both effectively and ineffectively, illustrating how social media, polarization, and cancel culture are changing the way apologies are given and received. If apologies are to serve their historical role of resolving conflict peacefully, Bentley argues, they must be placed back into their proper ethical context. This book offers insight on how individuals and organizations can ensure their apologies reflect their authentic values. Scholars of communication, ethics, media studies, political science, and public relations will find it especially useful.
The Handbook of International Crisis Communication Research
The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises
So, You Have to Write a Literature Review
Is a literature review looming in your future? Are you procrastinating on writing a literature review at this very moment? If so, this is the book for you. Writing often causes trepidation and procrastination for engineering students—issues that compound while writing a literature review, a type of academic writing most engineers are never formally taught. Consider this workbook as a "couch-to-5k" program for engineering writers rather than runners: if you complete the activities in this book from beginning to end, you will have a literature review draft ready for revision and content editing by your research advisor. So, You Have to Write a Literature Review presents a dynamic and practic...
