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Marketing and Smart Technologies
Zusammenfassung: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies
Tourism Entrepreneurship in Portugal and Spain
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.
Multiscalar Approaches to Studying Social Organization and Change in the Isthmo-Colombian Area
Chapters offer new understandings of how ranked societies emerged and developed in prehistoric southern Central America and northern South America (the "Isthmo-Colombian Area"). The emphasis is on integrating the results of studies of social units at a range of different scales from the household to the local commuity to the region and beyond. Complete text in English and Spanish.
Strategic Marketing in Tourism Services
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Out to Pastor
None
Migrations in Late Mesoamerica
Bringing the often-neglected topic of migration to the forefront of ancient Mesoamerican studies, this volume uses an illuminating multidisciplinary approach to address the role of population movements in Mexico and Central America from AD 500 to 1500, the tumultuous centuries before European contact. Clarifying what has to date been chiefly speculation, researchers from the fields of archaeology, biological anthropology, linguistics, ethnohistory, and art history delve deeply into the causes and impacts of prehistoric migration in the region. They draw on evidence including records of the Nahuatl language, murals painted at the Cacaxtla polity, ceramics in the style known as Coyotlatelco, s...
The Cambridge History of the Native Peoples of the Americas
Library holds volume 2, part 2 only.
